- As a Senior Manager, Lifecycle Marketing, you will manage a team of Managers and/or Specialists across multiple game genres, and own the planning and execution of Lifecycle strategy for that portfolio. This position requires you to be data-driven, strategic, and a strong cross-functional collaborator. You will represent the Lifecycle Team in cross-functional and strategy meetings, sharing insights that keep the team’s work aligned to broader Lifecycle and organisational goals, and you will set team objectives in line with BU objectives

- Manage and develop a team of Managers and/or Specialists across owned genres, providing clear direction, coaching, and day-to-day people leadership

- Own performance management for direct reports, including goal-setting, regular 1:1s, feedback, and career development

- Own hiring, onboarding, and headcount planning for the team, partnering with the Director and HR on capacity needs

- Act as the senior escalation point for the team on strategy, cross-functional blockers, and execution issues

- Own the planning of LCM strategy across multiple game genres (e.g. Slots, Racing, Match-3, Word, Casino)

- Design and drive nurture programs that improve customer engagement, retention, and reactivation

- Define and drive go-to-market communication plans for current product launches and feature releases

- Own adoption of new tools and technology across the team, and monitor IP and domain health, implementing best practices to protect channel health

- Maintain and evolve centralized team documentation (LCM Wiki, experiment readouts) to scale knowledge across the team

- Set team goals (OKRs) in line with BU objectives,



and cascade them into individual goals for direct reports

- Represent the Lifecycle Team in cross-functional and strategy meetings, sharing insights in line with overall LCM and organisational goals

- Interpret data, analyze results, and develop insights that improve retention, engagement, conversion rate, and customer loyalty

- Present performance reports and readouts to stakeholders, identify drivers, and make recommendations for improvement

- Partner cross-functionally with Production, Product, Product Marketing, Analytics, Studio-Ops, and Central support teams to deliver personalized customer journeys

- Embrace established processes and identify opportunities to improve efficiency across owned genres

- Be analytical, critical, and offer recommendations motivated by data

Benefits

- WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies

- FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours

- WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more

- TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking perks, secure bicycle storage, business travel assistance





- RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging

- COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support

- HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program

- FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies

Deep understanding of conversion levers across the funnel, with the ability to define and track success metrics for each initiativeMulti-variate testing expertise and strong understanding of QA processesStrong communication, copywriting, organizational, and project management skills2+ years of people management experience, with a track record of managing Managers and/or SpecialistsTechnical expertise with Email, Push, SMS, and IAMs - deliverability, optimization, and best practicesTechnical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage; CMS tool integration experience preferredBachelor’s degree with 5+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only)Attention to detail, team-first attitude, and passion for gamesExperience warming up new IPs and monitoring domain reputation, with strong technical grounding in email deliverabilitySelf-starter with the ability to thrive under pressure in a quick-paced environment; operates with little to no supervision

📌 Senior Manager of Lifecycle Marketing (Toronto)
🏢 Zynga
📍 Toronto