Senior Marketing Manager

Location: Downtown Calgary (In-Office)

Reports to: Director of Brand & Marketing Who We Are

At CRAFT Beer Market, we believe in delivering an unforgettable dining experience rooted in community, innovation, and quality. With a commitment to local brews, sustainably sourced ingredients, and an atmosphere that’s vibrant and approachable, we’ve redefined what a modern restaurant can be. We operate across major provinces and states, including British Columbia, Alberta, Ontario, and Texas. As we expand, so does our need for structure, leadership, and clear brand execution. The Role

We are looking for a Senior Marketing Manager to lead the planning and execution of national marketing campaigns, menu launches, restaurant openings, and brand initiatives. This is a hands-on leadership role for someone who can translate strategy into detailed rollout plans, manage people and external partners, and ensure accurate execution across every location. Reporting directly to the Director of Brand & Marketing, this role leads day-to-day marketing execution and helps build the systems, accountability, and team performance required to support our continued growth.

Who You

Are

Experienced marketing operator who takes ownership and follows projects through to completion

Highly organized and comfortable managing multiple campaigns, deadlines, and stakeholders

Clear and confident communicator who creates accountability across teams

Detail-oriented, with a keen eye for accuracy and brand consistency

Calm and solutions-focused when priorities, inputs, or deadlines change

Comfortable leading team members, vendors, and cross-functional projects

Motivated by delivering high-quality work and continuous improvement What We Offer

Comprehensive health benefits

Leadership training and professional development support

Career growth opportunities as the company and marketing department continue to expand

Monthly hospitality budget + dining discounts across company locations

Team perks and partner industry benefits

What You’ll Lead





Campaign & Marketing Project Management

Own the national marketing calendar and manage campaigns from initial brief through launch and post-campaign review

Lead menu launches, seasonal campaigns, restaurant openings, event activations, and other marketing initiatives

Develop detailed project timelines, rollout plans, asset lists, approval processes, and operational instructions

Track campaign budgets, identify risks, and resolve execution issues to keep projects on schedule

Review campaign performance and recommend improvements for future initiatives Collaboration & Leadership

Partner with Operations, Culinary, Finance, restaurant leaders, and suppliers to ensure successful execution across all locations

Lead and support Marketing team members by setting priorities, reviewing deliverables, and maintaining accountability

Maintain organized project management systems that provide stakeholders with visibility into priorities, deadlines, and approvals Brand & Creative Execution

Oversee menu proofing, pricing validation, copy approvals, and production accuracy across all guest-facing materials

Maintain brand consistency while adapting campaigns and marketing materials for different locations and markets Vendor & Agency Management

Manage photographers, designers, printers, agencies, production partners, and other external vendors

Establish project scopes, timelines, budgets, deliverables, and performance expectations for external partners What You’ll Bring

4–6 years of progressive marketing experience, including ownership of complex campaigns or launches

Experience in restaurants, hospitality, retail, consumer brands,



or another multi-location environment

Proven ability to lead complex marketing initiatives from planning through execution

Strong writing, editing, and proofreading skills, with experience reviewing and approving guest-facing marketing materials

Strong communication skills with the ability to collaborate across departments and build relationships with stakeholders

Experience managing team members, freelancers, agencies, or production vendors

Experience managing budgets, vendor estimates, production timelines, and competing priorities

Experience supporting restaurant menu launches or recent restaurant openings is considered a strong asset

Proficiency with project management, presentation, reporting, and spreadsheet tools

Where You’ll Work

Based in our Downtown Calgary office, Monday–Friday, 9:00 AM – 5:00 PM

Occasional evenings/weekends for launches, campaigns, or activations

Occasional travel across Canada as needed If you are a hands-on marketing leader who enjoys turning ideas into organized, accurate, and successful launches, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter addressed to Riaz Khan, Director of Brand & Marketing. If you have examples of marketing campaigns, menu launches, restaurant openings, or other multi-location initiatives you've led, we encourage you to include them with your application.

We are an equal opportunity employer committed to creating and supporting a diverse and inclusive workforce that is free of all forms of discrimination. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please reach out!

We celebrate our inclusive work environment and welcome members of all backgrounds, skills and perspectives. We thank all applicants for their interest in this position; only those selected will be contacted.

📌 Senior Marketing Manager (Calgary)
🏢 Craft Beer Market
📍 Calgary