Role Summary The Senior Marketing Engagement Lead (MEL) owns portfolio‑level customer engagement strategy, brand stewardship and governance across in‑market IG brands and campaign waves in the LOC. The role sets quality standards for Local Campaign Blueprints, leads cross‑brand prioritization, competitive readiness and performance optimization, partners with customer‑facing teams to translate insights into action, coaches Marketing Engagement Leads or field partners where applicable, and represents Canada in above‑LOC initiatives with International MCE colleagues — while partnering with Campaign Activation Lead(s) (Operations) to improve speed, quality, and consistency of omnichannel execution. This role reports to the Business Unit Head, Rare.Role Purpose The Senior Marketing Engagement Lead owns local HCP engagement strategy and execution for in‑market IG brands, translating central strategy, modular assets, market research, customer insights and competitive intelligence into high‑quality Local Campaign Blueprints, integrated brand plans and tactical programs that maximize portfolio performance and patient impact.

At portfolio scale, the role sets engagement standards, manages cross‑brand priorities, elevates omnichannel execution, strengthens KAM capability with L&D;, and feeds actionable performance insights to the Business Unit Head, LOC Finance, IBU and MCE. The role also leads commercial tender management for IGs, including commercial input into tender submissions and contract negotiations, in close partnership with cross‑functional teams to support the future growth of the PDT IG business in Canada. Ensure consistent customer experience principles across portfolio.

Ensure the IG in‑market portfolio marketing execution reflects Canadian market dynamics, customer needs, access considerations, and competitive opportunities. Lead market innovation, customer insight and competitive readiness Identify, interpret and leverage market research, customer insights, field intelligence and competitive data to strengthen positioning, sharpen prioritization and proactively address emerging opportunities or risks. Lead the Canadian competitive response by partnering with customer‑facing and cross‑functional teams to create appropriate initiatives and support optimal execution.

Blueprint governance and quality standards Establish readiness quality gates and drive continuous improvement in blueprinting.



Coach/develop customer‑facing capability (where appropriate and dependent on the LOC structure) Create a community of practice and share best practices. Collaborate with Sales leadership and Learning & Development to recommend training content, strengthen account planning, support compliant disease‑state and product education, and enable consistent field execution.

Senior stakeholder trade‑offs and cross‑functional leadership Lead alignment with BU leadership, Sales leadership, Medical leadership. Lead and integrate the cross‑functional brand team, including Medical, Market Access, Corporate Affairs, Advocacy, DD&T;, Finance, Supply and other partners, ensuring aligned objectives, explicit priorities and coordinated execution. Lead lifecycle management planning, launch readiness for new indications or competitive countermeasures, and future asset considerations to enable long‑term growth in the Canadian market.

Strengthen the strategy‑to‑operations “contract” ~ Partner with Campaign Activation Lead(s) to reduce rework, improve cycle time, and increase transparency of performance reporting back to strategy teams. Track performance, impact and investment effectiveness Support the Business Unit Head, Rare and the National Sales Lead to define in‑market sales KPIs, monitor performance, identify risks and opportunities and recommend preventative and corrective actions. Achieve disciplined investment aligned to long‑term value creation, leading assumption development and commercial input into forecasting, business planning and financial cycles.

Be responsible for delivery of marketing programs and initiatives that support achievement of financial targets. Lead development, alignment and tracking of cross‑functional and marketing OPEX, identify deviations from plan, and develop mitigation options to ensure resources are optimally invested to drive results. Clearly communicate brand priorities, campaign intent, consent objectives, account planning expectations, field execution priorities, approved messaging,



KPIs and performance feedback, ensuring the sales team is inspired, prepared and accountable for high‑impact customer engagement.

Drive digital, diagnostic and patient‑centered commercial excellence Integrate digital, omnichannel, diagnostic pathway and patient diagnosis considerations into brand strategy and tactics where relevant, ensuring initiatives are locally appropriate, compliant, measurable and aligned to customer and patient needs. Use CRM, next‑best‑action, analytics and insight platforms to prioritize engagement, track milestones, assess impact and continuously refine execution. All activities will be conducted in accordance with Takeda policies, applicable laws, industry codes, privacy requirements, and medical/legal/regulatory review processes. 5‑8 years progressively responsible experience within pharmaceutical, including product management or commercial portfolio experience ~ advanced degree such asMSc, MBA or equivalent is an asset ~ Minimum five years of proven ability to partner with stakeholders in healthcare systems, funding bodies and policy‑related environments ~ Deep understanding of specialty care, rare disease, immunology or plasma‑derived therapies and public reimbursement and tender procurement models ~ Experience translating global strategy into local system impact, especially around brand initiatives and execution that show tangible and measurable outcomes ~ Product launch, lifecycle management, competitive readiness, diagnostic pathway, digital engagement or experience with patient diagnostics or diagnostic pathways are beneficial experiences ~ Above‑country or multiple‑markets experience is an asset Outcome‑oriented – ability to lead cross‑functional teams to drive impactful outcomes for patients and customers Strategic planning and execution Customer insight and market‑shaping orientation Short‑term and/or long‑term incentives Medical, dental, and vision insurance Participation in the Registered Retirement Savings Plan (RRSP); Short‑term and long‑term disability coverage Annual vacation entitlement; additional paid time off and company holidays Time Type Full time In accordance with our accommodation policies and applicable provincial accessibility legislation, please advise us if you need accommodation in order to participate in the recruitment process.

📌 Senior Marketing Engagement Lead, In-Market Ig'S (Toronto)
🏢 Takeda Canada
📍 Toronto