About The Role:

Term: Full Time / Salary Position

Reporting to: Director of Brand & Marketing

Required: 2+yrs Experience in Social Media & Content Creation

Social Media Tab: This $ tab covers all F&B; expenses for shoots & content gathers so nothing comes out of pocket and allows for a frictionless process in-venue

Great to have: Video + Editing Skills, F&B; Experience is an asset

Hybrid Role: 3-days in office Mon,Tue, Thurs. *

*Role may require alternate working hours (ex.weekend brunch shoot etc.) we track this time to ensure you get it back as time off and/or wfh

About Us: Model/Ctzn is a creative studio that manages the Design&

- Build + Brand &
- Marketing for a number of Toronto-based cocktail bars and restaurants. We have a small internal team consisting of Marketing &
- Branding/Graphic Design/Illustration Music Curation &
- Social Media, but often work with freelance creatives + content creators to bridge any gaps while also keeping things fresh & original. We encourage upskilling and will cover select course costs with long term employees. Working alongside the Director of Brand &
- Marketing, you’ll be responsible for the full content lifecycle: strategy, ideation, execution, analytics, and optimization.

As Social Media Manager you’ll be responsible for:

Social Media & Community Management

- Managing all aspects of Facebook, Instagram, Google, Yelp, Trip Advisor, TikTok across 7+ venues
- Develop and implement a comprehensive social strategy & content calendar aligned with company marketing, event, and venue objectives.
- Create individualized strategies for each venue (Instagram-based).
- Lead development and execution of key events, partnerships,



and seasonal moments.
- Identify trends, audience insights, and competitor activity to inform strategic direction.

Content Creation: We’re looking for someone who’s solid in content creation, photography skills is a must, while video is an asset. Video is an area we occasionally work with freelancers on, but the right candidate will need to have knowledge of basic editing for IG Reels.

- Create compelling social content, including video, carousels, static posts, behind-the-scenes footage, UGC, and live content. Day, Night, Atmosphere, Food & Drink, Lifestyle
- Editing: Basic photo editing skills a must, Access to full Adobe suite
- Write engaging and brand-aligned copy across all content formats.
- Working knowledge of Ai tools: ChatGPT, Midjourney a plus
- Influencer MGMT: Build and manage relationships with media outlets, influencers, and industry partners to maximize press coverage and brand exposure in coordination with venue teams.
- Knowledgeable about Meta Ads/ Boosted Posts

Analytics & Creative Studio Admin:

- Track performance across platforms using native tools and third-party software.
- Analyze data to uncover insights and optimize content formats, posting times, and engagement strategies.
- Setting, reviewing, and meeting all deadlines within Creative Studio
- Set weekly agenda for Tuesday morning meetings
- Be prepared to present, discuss, and stay within the allotted meeting time window
- Ensure meeting covers all your weekly projects and tasks
- Take notes to ensure the task calendar is fully populated, Comprehensive of all venues, and adhered to.
- Attend workshops + lectures with Creative Studio team, initiative to upskill

📌 Social Media Manager (Toronto)
🏢 Model/Ctzn
📍 Toronto