Vice President, Marketing & Growth

Moto Canada is a national, not-for-profit industry association representing manufacturers and distributors of motorcycles, scooters, ATVs, side‑by‑side (ROVs), and related powersports industries across Canada. As the voice of the industry, Moto Canada plays a critical role in advancing public policy that supports responsible use, innovation, safety, sustainability, and long‑term industry growth within an increasingly complex regulatory environment.

Operating at the intersection of industry, government, and riders, Moto Canada collaborates closely with policymakers, regulators, industry leaders, and stakeholders across Canada to shape legislation and influence policy outcomes that impact its members nationwide.

As part of its evolution, Moto Canada has launched Moto Connect, an industry intelligence and data platform designed to unlock new commercial opportunities, strengthen member engagement, and provide market‑leading insights.

The Vice President, Marketing & Growth will play a critical leadership role within Moto Connect and across Moto Canada, leading the development of revenue‑generating products, go‑to‑market strategy, and brand positioning.

Responsibilities

Lead the organization’s brand and growth strategy, identifying and developing new revenue opportunities, partnerships, and business models

Drive the evolution and growth of national events, enhancing attendance, engagement, sponsorship value, and overall experience

Develop and expand sponsorships, partnerships, and commercial initiatives across events, digital platforms, and industry programs

Build and strengthen member, dealer,



and stakeholder engagement across the Canadian powersports ecosystem

Identify and commercialize market intelligence, data, and industry insights into value‑added products and services

Enhance Moto Canada’s national profile through strategic communications, digital engagement, and industry positioning

Support the development of year‑round audience engagement initiatives beyond the traditional event calendar

Partner with industry stakeholders, including manufacturers, dealers, media, and government, to strengthen relationships and drive participation

Lead and support the development of innovative programming, activations, and audience experiences

Provide insights on market trends, consumer behaviour, and industry dynamics to inform strategy

Contribute to organizational planning, budgeting, forecasting, and overall business performance

Lead, mentor, and develop a collaborative team, fostering a culture of innovation, accountability, and growth

Skills & Qualifications

Eight (8) to fifteen (15) years of leadership experience in business development, partnerships, events, media, marketing, or commercial strategy

Proven track record of developing new revenue streams, sponsorships, or strategic partnerships

Strong commercial acumen with the ability to translate strategy into execution





Experience operating in entrepreneurial, quick‑paced, or high‑growth environments

Strong understanding of audience development, experiential marketing, and digital engagement

Experience with market intelligence, analytics, or data product commercialization is an asset

Excellent communication, relationship‑building, and negotiation skills

Collaborative, solutions‑oriented mindset with a proactive approach to problem‑solving

Ability to operate both strategically and hands‑on within a lean organization

Fluently bilingual in English and French

Work Arrangement

Hybrid role based in the Greater Toronto Area

Travel within Canada required, particularly during event season

Why Join Moto Canada

Moto Canada is at a pivotal stage, having successfully stabilized operations and built a strong financial foundation. The next phase is focused on growth, innovation, and increased industry impact.

This Role Offers The Opportunity To

Influence how the industry engages consumers and attracts new participants

Shape the future of national events and industry experiences

Drive the development of new products, services, and revenue streams

Expand the organization’s reach, relevance, and national presence

We are committed to creating an inclusive, accessible workplace in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Accommodations are available upon request for candidates during all aspects of the recruitment and selection process.

If you require accommodation, please contact us at [email protected] to discuss your needs.

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📌 Director Marketing & Growth (Markham)
🏢 MNP Executive Search & Professional Recruitment
📍 Markham