Leverage your marketing expertise with Paved as a Senior Marketing Manager in a remote role within Canada. This position emphasizes strategic growth through demand generation, lifecycle marketing, and analytics.
As a Senior Marketing Manager, you will lead Paved's marketing strategies, working closely with diverse teams to drive growth for both advertisers and publishers. This hands-on, full-time role allows you to take ownership of marketing initiatives, ensuring they deliver measurable results and enhance our marketplace. You will thrive in a fast-paced setting, emphasizing a blend of strategic thinking and hands-on execution.
Key Responsibilities:
• Own Paved's marketing strategy for growth
• Drive demand generation and pipeline development
• Develop and execute impactful marketing initiatives
• Optimize paid acquisition campaigns and budgets
• Spearhead content strategy and messaging alignment
Requirements:
• 5+ years in B2B SaaS or AdTech marketing
• Strong demand generation and growth marketing background
• Proven track record of measurable business impact
• Hands-on experience with analytics and campaign optimization
• Familiarity with lifecycle marketing platforms
Energize Paved’s marketing impact, leveraging data and creativity to enhance brand presence and drive results.
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