PROSHARP Sales Advisor

Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.

Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.

Purpose & Core Values

Our purpose at Bauer is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”. We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.

Location

We are looking for candidates located in the Calgary or Edmonton area to cover the Western Canada region.

Essential Job Functions & Responsibilities

- Drive territory results with our retail partners within your territory for both commercial and home machines, working hand in hand with the Bauer sales reps within your territory.
- Lead on‑ice demos, in‑store training and education of machines.
- Manage your travel and expense budget, providing quarterly check‑ins.
- Provide basic service on commercial machines, and ensure dealers are signing up for annual service through the booking services calendar.
- Communicate bi‑weekly with Bauer sales reps on opportunities and challenges you are seeing in the field.
- Integrate with sales reps on replenishment opportunities within the skate ecosystem (footbeds, socks, steel, etc.).




- Analyze market opportunities through a dashboard tracker for your territory that you will maintain.
- Maintain great working relationships with store owners, managers and back‑shop staff.
- Track monthly results within your territory and identify opportunities to grow and drive sell‑thru.
- Collaborate and share best practices with other advisors.
- Lead activations at tournaments and team fittings – providing live demos, explaining features and benefits of our product offering. (example – home machine or profiling)
- Assist with skate ecosystem training of staff – Blade Fitting, Orthotics, Custom, etc.

Qualifications

- Minimum 3‑4 years of experience in retail sales or commercial sales or digital sales and/or channel marketing.
- High level background knowledge in sharpening and profiling in the hockey marketplace.
- Experience in tracking, managing sales results.
- Strong understanding of competitive landscape, retail landscape and their buying behavior of hockey.
- Excellent interpersonal skills and ability to effectively communicate at all levels of organization, as well with hockey crazed families (our consumer).
- Ability to work in a fast‑paced, dynamic environment.
- Adjust quickly to changing priorities and business needs.
- 60‑70% Travel as needed and/or required by essential job functions.

Advantages

Eligible to participate in the Company’s Annual incentive plan. We also offer a generous benefits package including a retirement savings plan with employer match, an employee discount program on apparel and gear, a casual & hybrid work environment and other perks.

We are committed to employing a diverse workforce and are an equal opportunity employer.

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📌 Bauer: PROSHARP Sales Advisor (Edmonton)
🏢 Bauer Hockey/ Cascade Maverik Lacrosse
📍 Edmonton