Step into an impactful role with Zynga as a Senior Manager of Lifecycle Marketing. Lead strategic initiatives and team performance across diverse game genres while building customer engagement.
Zynga is seeking a Senior Manager to oversee Lifecycle Marketing efforts, managing a team of specialists and driving data-driven strategies. You will plan and execute marketing initiatives that enhance player retention and engagement for popular games like FarmVille and Zynga Poker. This position emphasizes cross-functional collaboration and alignment with broader business objectives for maximum effectiveness.
Key Responsibilities:
• Manage and develop a skilled team of Managers/Specialists
• Strategize and oversee LCM across multiple game genres
• Drive customer engagement through effective nurture programs




• Set team and individual goals aligned with business objectives
• Analyze data to drive insights and recommendations
Requirements:
• Bachelor’s degree with 5+ years in CRM or Lifecycle Marketing
• 2+ years managing people with proven leadership skills
• Proficient in HTML, SQL, and CMS tools like Braze
• Deep knowledge of customer engagement metrics
• Expertise in email marketing and deliverability best practices
Lead Zynga's marketing efforts while fostering a culture of innovation and fun in a energetic gaming environment.
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📌 Senior Lifecycle Marketing Manager at Zynga (Toronto)
🏢 Zynga
📍 Toronto