Overview

Director, North America PR at lululemon. Role focuses on developing and executing a Consumer-facing communications strategy to support the Americas and Global Guest Innovation division, enhancing brand reputation and visibility in North America.

Responsibilities

- Develop and guide the external Consumer media strategy and execution for North America to introduce lululemon to new guests and position the brand as a premium performance brand with influencers and culture drivers.
- Oversee and manage the relationship with the external PR agency, providing strategic direction, setting objectives, and ensuring seamless execution of campaigns, activations, and always-on messaging that align to North America’s brand objectives.
- Develop and execute comprehensive earned PR strategies tied to key campaign moments and product launches, driving the process from ideation through to implementation to maximize media coverage and brand visibility.
- Cultivate earned media opportunities by fostering relationships with influencers and journalists to share the brand story in culturally resonant ways and maintain cultural relevance.
- Support in the region during crisis situations, working with peers across communications, legal, brand and people and culture.
- Collaborate with corporate communications, global and regional consumer PR, and internal communications to ensure a consistent brand voice externally.
- Co-create with Social, Partnerships, and Sports Marketing to develop proactive Consumer-facing moments and activations that build brand energy; regularly report on key indicators to show impact.
- Manage and build a regional team to support internal communications, PR, and corporate communications priorities over time.

Qualifications

- 12 to 15 years of experience in communications roles of increasing responsibility within external and internal communications; fashion or retail experience preferred.




- Ability to articulate and co-create strategies with a wide range of stakeholders, including C-suite executives.
- Demonstrated success guiding communications strategies for major brands and managing a wide number of external agencies, consultants, and contractors.
- Proven experience leading and developing a team and creating opportunities for growth.
- Proven ability to develop forward-looking communications and business strategies in competitive, dynamic situations.
- Experience collaborating with high-profile talent; excellent written and verbal communication and presentation skills.
- Able to develop relationships across cultures and geographies; naturally inspires others; committed to learning and personal growth.
- Bachelor’s degree in communications or related discipline; fluent in English.

Must Haves

- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Entrepreneurial spirit with a track record of innovation to achieve results.
- Communicate with honesty and kindness and create space for others to do the same.
- Lead with courage and foster trusting relationships by putting people first.
- Integrate fun and joy as a way of being and working.

Compensation and Advantages

The typical hiring range for this position is CAD 157,400 – 206,600 annually; base pay varies by location and experience. Eligible for annual bonus program and equity offerings per program eligibility. Includes perks and rewards as part of total compensation.

- Extended health and dental benefits and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Development course offerings and leadership programs

Note: Benefits and perks are subject to eligibility and may change at any time.

Work Arrangement

In-person collaboration and connection are important to our culture. This role requires onsite work, minimum 4 days per week.

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📌 Director, North America PR (Vancouver)
🏢 Lululemon
📍 Vancouver