Join Buyerlink as the Director of Performance Marketing, specializing in paid social and native ads for our Home Services segment. Shape marketing strategies that drive growth and customer engagement.
This role focuses on both strategic planning and tactical execution in managing paid media budgets, building an experimentation culture, and enhancing lead quality. You will lead cross-functional teams to ensure that advertisement strategies align with business goals, using advanced AI tools to optimize campaigns efficiently.
Key Responsibilities:
• Develop overall strategy for paid social & native advertising
• Scale Buyerlink’s paid social capabilities across platforms
• Implement and manage rigorous testing methodologies




• Strengthen measurement frameworks for campaign effectiveness
• Collaborate across departments to ensure strategic alignment
Requirements:
• 7+ years in performance marketing, especially in social media
• Expertise in using Meta Ads Manager for campaign strategies
• Analytical skills for interpreting performance and financial metrics
• Proven track record in high-volume lead generation
• Bachelor’s degree in marketing, business, or related fields
Lead Buyerlink’s paid media initiatives, positioning Home Services as a significant growth driver.
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📌 Director of Performance Marketing at Buyerlink (Victoria)
🏢 Buyerlink
📍 Victoria