Job Description

Institutional Content Marketing Manager

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services – and we’re constantly seeking new ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best – both personally and professionally.

Business Overview

The Institutional Content Marketing Manager will play an essential role in contributing to the planning, development, execution and maintenance of content supporting Fidelity’s institutional marketing strategy. They will create compelling content and campaigns that resonate with the institutional segment and assist with the distribution of marketing content across multiple platforms and formats to drive sales, increase engagement and promote awareness of Fidelity’s institutional brand, products and services.

What You Will Do

- Lead integrated marketing campaigns
- Help lead execution of marketing campaigns across all channels and formats to promote Fidelity’s institutional products, services, and value‑add content
- Source and create compelling content, including thought leadership, with a focus on promoting our investment capabilities

- Develop purposeful, data‑driven content based on market trends, research and analysis to engage institutional audiences

- In collaboration with the Institutional digital marketing team, regularly review analytics to share insights, trends and recommendations with respect to content marketing




- Seek feedback from cross‑functional stakeholders and internal partners while also demonstrating solid business judgement when assessing and implementing feedback.

- Client presentation branding

- Work closely with the Institutional product team to ensure all prospect and client presentations are consistent in message, design and Fidelity Institutional Canada branding.
- Work with the design, translation and compliance teams to provide presentation decks on‑time, and on‑brand for prospect meetings.

- Social media support

- Support Fidelity’s Institutional social channels to execute campaigns
- Grow Fidelity Institutional’s social media presence to generate new leads
- Manage the social media content calendar to ensure the right message is going out to our audience at the right times
- Work with design, translation and compliance for on‑brand and compliant posts

What We’re Looking For

- 3+ years of experience in a marketing or communications function required
- Experience working within the asset management industry or similar financial services organization preferred
- University degree in Marketing, Communications, Journalism, English/History, or a related discipline required, or equivalent work experience

The Expertise You Bring

- Strong knowledge of the financial services industry, with a positive understanding of the Canadian Institutional Market required
- Experience creating tailored and engaging content in a variety of formats and styles required
- Expertise in PowerPoint design and layout required
- An exceptional communicator who can leverage data to identify themes
- Ability to autonomously manage multiple projects in a fast‑paced, deadline‑driven environment, changing focus and priorities




- Robust attention to detail with the ability to ensure operational compliance in a highly regulated environment with minimal supervision and edits required to meet compliance requirements.

Total Rewards that Reflect Your Impact

- Base Salary and Discretionary Performance Bonus: a competitive annual range of $94,000 to $105,000, based on your experience and qualifications.
- RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required.
- Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you.
- Comprehensive health benefits that start on your first day, with 100% employer‑paid premiums, that include up to $6,000 annually for mental health services and therapy.
- Parental leave top‑up to 100% of your salary for a period of 25 weeks.
- Up to $650 for home office equipment.
- Generous time‑off policy, including 2 paid days annually to volunteer at a charity of your choice.
- Diversity and inclusion programs, including an active network of Employee Resource Groups.
- Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally‑protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at

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📌 Institutional Content Marketing Manager (Toronto)
🏢 Fidelity Canada
📍 Toronto