Ahria Consulting is excited to partner with TRY Recycling & The Better Bin Company of London in their search for a Head of Marketing to lead the development of a modern, data-driven marketing function across two growing businesses with strong market presence and purpose.

Build something from the ground up and make a measurable impact.

This is not a traditional marketing role. It is a build-and-scale leadership opportunity focused on creating a structured, accountable marketing engine that drives real revenue growth.

About the Opportunity

You will report directly to the President & CEO and serve as the leader responsible for translating business priorities into clear marketing strategies, systems, and results.

Your mandate:

build the engine, align marketing to sales and operations, and deliver measurable growth.

This role spans both:

- TRY Recycling – a leader in environmentally responsible construction waste diversion
- The Better Bin Company – a fast-growing residential and commercial bin rental business

Together, they offer a unique opportunity to lead both B2B and B2C marketing in a high-impact, purpose-driven environment.

What You’ll Own

- Develop and lead integrated marketing strategy across both businesses
- Build a scalable, data-driven lead generation engine (B2B + B2C)
- Establish clear performance metrics tied to pipeline, ROI, and customer acquisition
- Implement systems (CRM, automation, analytics)



to drive consistency and insight
- Align marketing with sales and operations to drive tangible business outcomes
- Lead campaigns across digital and traditional channels—optimizing for performance
- Own brand positioning, messaging, and market intelligence

What Sets This Role Apart

- Direct line to the CEO with real influence on growth strategy
- Opportunity to build, not inherit, a scalable marketing function
- Strong alignment between marketing, operations, and revenue
- A business with purpose and environmental impact at its core

Who You Are

- Has built and scaled marketing systems not just managed campaigns
- Thrives in environments where accountability = measurable outcomes
- Brings deep expertise in demand generation, funnel optimization, and performance tracking
- Understands how to connect marketing activity directly to revenue and ROI
- Can operate both strategically and hands‑on
- Excels at cross‑functional alignment with sales and operations
- Experience in environmental services, construction, or home services is an asset.

The Impact You’ll Have

- Strong, repeatable lead generation and pipeline growth
- Improved cost of acquisition and marketing ROI
- Clear alignment between marketing, sales, and operational outcomes
- Demonstrable contribution to revenue growth

Compensation

- Bonus eligibility + comprehensive advantages

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📌 Marketing Lead (London)
🏢 Ahria Consulting
📍 London