Elevate Scribd’s marketing strategies for Everand and Fable as a Product and Lifecycle Marketing Manager. Own campaign execution and brand positioning within a adaptable work model.
In this hands-on role, you will drive lifecycle marketing efforts for Scribd’s audiobook and book community platforms. You'll manage all stages of campaign creation, from strategy to execution, ensuring impactful launches tailored to the audience. Your ability to set metrics and track performance will be crucial for success and improvement.
Key Responsibilities:
• Own the messaging and positioning for both platforms
• Lead GTM strategy for product updates and launches
• Execute campaigns within Iterable across various channels
• Ensure alignment with lifecycle team communications
• Develop metrics to report on campaign impact
Requirements:
• 6+ years in growth or product marketing
• Proven experience in hands-on campaign execution
• Familiarity with Iterable or similar platforms
• Strong written communication skills
• Ability to analyze data for informed decisions
Bring your deep marketing expertise to Scribd and help enhance reader engagement through effective lifecycle strategies.
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📌 Product and Lifecycle Marketing Manager at Scribd (Vancouver)
🏢 Scribd
📍 Vancouver