JOB SUMMARY As the Brand Manager for Chroma-Q, you will be responsible for driving the growth, visibility, and profitability of the Chroma-Q brand across North America. This role combines strategic marketing, product management, and sales enablement to strengthen Chroma-Q’s position as a leading provider of premium lighting solutions for entertainment, architectural, and film applications.

You will serve as the main brand ambassador — ensuring consistent messaging, developing go-to-market strategies, and collaborating closely with sales teams, dealers, and end users to expand market presence.

ROLE AND RESPONSIBILITIES

Brand Leadership & Strategy

- Develop and execute annual marketing and sales strategies to grow the Chroma-Q brand across North America.
- Maintain strong product and market knowledge, including trends in entertainment, broadcast, and architectural lighting.
- Participate in new product introduction (NPI) cycles, from concept to market launch, coordinating with R&D; and sales.
- Support end-of-life (EOL) transitions by planning inventory phase‑outs and successor launch communications.
- Monitor brand performance, analyze sales data, and recommend actionable strategies to achieve growth targets.

Marketing & Communications

- Plan and deliver targeted marketing campaigns, trade show activities, and digital content to increase brand awareness.
- Manage brand price lists with current and discontinued products.
- Create engaging product materials — brochures, case studies, videos, and online resources — in partnership with the marketing team.
- Turn technical advantages into compelling marketing narratives (Storytelling).
- Manage Chroma-Q’s visibility across web, social media, and industry publications.
- Ensure consistent brand messaging and visual identity across all platforms.

Sales Support & Training

- Work with internal sales teams, dealers, and key accounts to identify opportunities and support customer engagement.
- Deliver product demos, technical training,



and presentations for clients and channel partners.
- Provide technical assistance/training and support with issues related to products, recalls, and software updates.
- Provide input to sales forecasts and assist in promotional pricing programs.
- Comfortable interpreting lighting specs, understanding DMX/sACN/PoE, and explaining technology to non‑technical audiences.
- Organize, conduct and participate in online/virtual events (webinars, client meetings, etc.).

Collaboration & Reporting

- Serve as the liaison between A.C. Americas (Canada) Ltd./A.C. Americas (USA) Inc., Spectrum Manufacturing, Chroma-Q, and key industry stakeholders.
- Create and analyze product turnover and help manage inventory levels; minimums, replenishing, inventory reduction, product liquidation, etc.
- Track marketing ROI, lead generation, and sales trends; prepare regular reports for senior management.
- Gather market feedback and share insights to influence future product development and positioning.

QUALIFICATIONS AND EDUCATION REQUIREMENTS

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3–5 years of experience in brand management or product marketing within the entertainment lighting, professional AV, or technology industries (preferred).
- Strong understanding of B2B distribution channels and marketing principles.
- Excellent communication, presentation, and project management skills.
- Proficiency with CRM systems, Microsoft Office, and digital marketing tools.
- Ability to travel within North America and internationally as required.

PREFERRED SKILLS

- Previous knowledge of ChromaQ products.
- Knowledge of entertainment LED lighting and industry background is considered an asset.

WORKING CONDITIONS

- Travels to meet with current and potential clients to demonstrate the products and to promote or train on the features of the product lines. Travel may be 40% of the time worked.
- Must be able to sit and stand for prolonged periods.
- Flexible to work after office hours and on weekends when required.

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📌 Chroma-Q Brand Manager | Location: Mississauga, ON
🏢 Christy Industrial Holdings
📍 Mississauga