Demand Generation Manager

This role is listed internally as Demand Generation Manager.

About The Role

We are looking to offer a compelling and competitive new demand generation offering for our customers here at Directive. In this role, you will directly work with no more than seven accounts and be directly responsible for their performance marketing.

The ideal candidate for this role is an exceptionally strong T‑Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. A crucial part of this role will not only be executing campaigns; but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded. We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio.

Roles & Responsibilities

- Own the success of SMB clients, across channels
- Handle client relationships with poise, confidence, and empathy
- Project manage and organize your accounts
- Build relationships with your point of contacts
- Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
- Strong SaaS background preferred
- Skilled at having a large impact in a very specific role
- Creative spark for marketing and deep passion for getting results

What You Offer

- 2+ years of experience in agency‑side marketing
- 2+ years of experience in performance marketing
- Brilliant strategist and a truly T‑shaped marketer
- World‑class project manager who knows how to get things done on time and below cost
- Availability to travel
- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations

Advantages

- Living wage at Directive
- Medical, dental and vision plans,



disability and life insurance coverage for you and your family
- 100% employer paid plan for you and a 50% employer contribution for your dependents
- Access to certified therapists through Spring Health, membership to Headspace
- Gympass membership
- Unlimited PTO (2‑week minimum), paid company holidays, birthday off, end of year recharge (closed December 24 - January 1), paid parental leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure
- Annual anniversary trip to Newport Beach, CA with peers and executive leadership

Work Environment Requirements

As a remote‑first company, you will have the ability to work from anywhere in the U.S., with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations you must have current work authorization and permanently reside in that country. This role operates 100% virtually from your home office and requires use of a laptop, computer software platforms, and other office productivity tools as necessary. You must be able to remain stationary for extended periods, have reliable internet access, and maintain a professional background.

Additional Information

Directive is committed to fostering a more diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

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📌 Digital Marketing Strategist - Startups/SMB (Remote Canada) (Vancouver)
🏢 Directive
📍 Vancouver