Join a leading team as a Senior Manager in US Employer Marketing, driving B2B strategies across enterprise accounts. Concentrate on robust marketing initiatives with measurable outcomes.
In this leadership position, you will spearhead marketing campaigns targeting brokers, insurers, and multinational employers, focusing on high ROI events and co-marketing opportunities. Offering bilingual communication support, you will collaborate closely with sales teams while creating case studies and enablement materials that foster lead progression. Your analytical skills will enable effective performance tracking and reporting.
Key Responsibilities:
• Execute integrated marketing strategies for enterprise growth
• Manage and optimize marketing campaigns across various channels
• Analyze and report on campaign performance and ROI
• Create engaging materials for lead generation
• Foster high-performing team dynamics through coaching
Requirements:
• 10+ years of B2B marketing leadership experience
• Proven background in ABM and demand generation
• Robust understanding of event management
• Excellent analytical and communication skills
• Bilingual proficiency in English and Spanish an asset
Drive impactful marketing transformations, focusing on customer engagement and relationship building in the B2B sector.
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