Take the lead on innovative marketing strategies for Citation Canada while embracing hybrid flexibility. Drive revenue through high-quality demand generation and brand growth initiatives.
In this key role, you will be responsible for the comprehensive marketing strategy tailored to the Canadian business. Leveraging your experience in a sales-led environment, you will manage the marketing budget while driving a team towards effective pipeline execution. Your strong analytical skills will support optimization and accountability in campaign performance.
Key Responsibilities:
• Lead Canadian marketing strategy with clear revenue objectives
• Develop and lead a high-performing marketing team
• Optimize demand generation efforts and pipeline contributions




• Provide actionable insights through data-driven reporting
• Oversee marketing operations effectively using HubSpot
Requirements:
• Proven experience in leading marketing programs and demand initiatives
• Solid foundation in understanding funnel metrics and analytics
• Extensive use of HubSpot for marketing operations
• Creative and adaptable with a focus on continuous improvement
• Ability to thrive in a hybrid, globally integrated setting
Advance your career in marketing leadership with Citation Canada while driving impactful strategies.
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📌 Head of Marketing, Canada - Hybrid (Toronto)
🏢 Citation Canada
📍 Toronto