Become the AVP of Digital Marketing & Operations at Definity, leading innovative strategies in a hybrid work environment. Drive customer experience through advanced digital marketing techniques.
As a senior leader, you will enhance Definity's digital marketing functions, focusing on content strategy, AI search capabilities, and operational excellence. Your role involves managing cross-functional teams while building systems that attract and engage customers effectively. Shape data governance to personalize the customer journey.
Key Responsibilities:
• Develop content-driven programs for a digital landscape
• Build strategies for digital lead generation and search
• Oversee CRM, email automation, and analytics




• Maintain quality and conversion rates across digital channels
• Track and analyze key performance metrics for insights
Requirements:
• 10+ years in marketing, with 4 years leading teams
• Expertise in up-to-date marketing technologies and strategies
• Proven ability to design efficient operational frameworks
• Experience in channel marketing within regulated environments
• Bachelor's or higher in Marketing, Communications, or Business
Utilize your advanced marketing skills to influence consumer engagement at Definity.
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📌 Senior Digital Marketing Operations Role at Definity (Toronto)
🏢 Definity
📍 Toronto