Lead transformative commerce media strategies as the Director of Performance at WPP Media. This role drives impactful media investments across retail networks and direct-to-consumer platforms.
As a strategic leader, you will oversee performance marketing initiatives, ensuring alignment with client objectives for measurable outcomes. You will collaborate with Planning, Analytics, and Activation teams to optimize strategies for retail and marketplace channels like Amazon and Instacart. Experience in performance measurement and cross-functional team leadership is essential to succeed in this role.
Key Responsibilities:
• Drive commerce-focused performance media strategies for diverse platforms
• Establish tracking frameworks for campaign measurement and optimization




• Partner with Media Planning to implement full-funnel strategies
• Innovate within retail media and emerging commerce channels
• Develop audience segmentation leveraging first-party data
Requirements:
• Proven expertise in performance marketing and commerce media
• Understanding of retail media networks and marketplace advertising
• Robust analytical and strategic thinking skills
• Experience with Amazon Ads and Walmart Connect
• Excellent communication and stakeholder management
Make a notable impact in performance marketing by driving resources towards client success and strong media partnerships.
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📌 Director of Performance Strategy at WPP Media (Montreal)
🏢 wppmedia
📍 Montreal