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The opportunity

We are looking for a visionary leader who will blend business development acumen and marketing and loyalty expertise to drive growth and transformation. As a Manager in Marketing Transformation & Loyalty, you will play a pivotal role in shaping the future of marketing and loyalty in Canada while delivering client solutions focused on unlocking strategic value and scaling growth. The Manager will lead exciting projects including marketing innovation and AI optimization, Martech, customer strategy and segmentation, brand management, communications, loyalty, customer engagement and partnerships. The Manager will work across all industries including Financial Services and Retail collaborating with global Business Consulting, Studio+ and Marketing leadership to drive impact.

Your Key Responsibilities

- Manage daily operations related to customer interactions, ensuring seamless and positive experiences across all touchpoints.
- Lead cross-functional teams including day-to-day client relationships, strategy, implementation of service design and process improvement initiatives.
- Analyze customer feedback and engagement metrics to identify pain points and opportunities for enhancement and growth.
- Support the development and execution of transformation programs, ensuring alignment with client objectives.
- Collaborate with senior managers and partners to deliver high-quality client outcomes.




- Establish and monitor KPIs for service and process excellence, reporting on progress and recommending improvements.
- Apply AI in the flow of work with strong professional judgment—integrate AI into day-to-day delivery while validating outputs, challenging assumptions, and maintaining accountability for quality.
- Lead responsible and risk-aware use of AI demonstrating sound judgment on data use, confidentiality, and ethical considerations and reinforce this standard practice; elevate risks appropriately and model good practices for teams.
- Drive structured and creative problem‑solving using AI to accelerate analysis, scenario generation, and insight development while maintaining clear linkage to business outcomes.
- Build repeatable ways of working with AI by developing and sharing prompts, approaches, and tool usage that improve team productivity and consistency in existing data libraries/catalogues.

Skills and Attributes for Success

- Robust background in Marketing and Loyalty with expertise across customer strategy, customer experience, Martech, brand development, data and analytics, performance management, communications and partnerships.
- Leadership in Retail, Payments and/or Financial Services including Credit Cards, insurance and wealth, ideally with B2C and B2B experience.




- Proven experience managing large‑scale transformation projects, AI and digital innovation, and omni‑channel strategies; strong leadership, stakeholder management and communication skills.
- Passion for collaboration, teaming and partnership along with innovation in Marketing.
- Advanced analytical skills, including the ability to interpret complex data and drive actionable insights.
- Familiarity with Gen AI, GEO, AEO and Agentic Commerce along with deep experience with digital transformation and CRM tools.

Ideally, you’ll also

- Have at least 10+ years’ experience of Marketing leadership within a large‑scale organization or agency in sectors such as consulting, financial services, retail, high‑tech, travel, telecommunications and/or loyalty.
- Experience leading cross‑functional teams or workstreams.
- Understanding of regulatory requirements and compliance.

What We Offer

Our benefits package is designed to support your physical, emotional, financial, and social wellbeing. It includes comprehensive medical, dental, and prescription drug coverage, mental health benefits, a robust Employee Assistance Program, and group savings plans. You also receive generous time off—including personal days, vacation days, and additional firm‑wide holidays—as well as the option to purchase extra vacation days. EY offers exclusive learning programs and internal opportunities for career development and advancement.

Salary Ranges

- Toronto: 110,000 – 160,000
- London/Waterloo/Ottawa: 104,500 – 154,500
- Vancouver: 110,000 – 160,000
- Victoria: 99,000 – 149,000

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📌 Manager - Marketing Transformation & Loyalty (Ontario)
🏢 EY
📍 Ontario