B2B Technology Copywriter (Contract, Remote/Hybrid)

Rate: $35–$60/hour

Client Overview

We are hiring a Copywriter with a strong focus on B2B technology. This freelance role is ideal for an experienced agency copywriter who can translate complex tech products, platforms, and solutions into clear, compelling narratives that resonate with business decision‑makers.

Job Overview

The B2B Technology Copywriter will develop strategic, insight‑driven campaign messaging that simplifies complex technology and drives engagement. This role requires both conceptual thinking and executional excellence across a range of digital and integrated channels.

Responsibilities

- Conceptualize and write campaign content for B2B technology audiences that drives engagement and supports business objectives.
- Translate complex technical concepts into clear, benefit‑led messaging tailored to buyers, users, and influencers.
- Ensure all content aligns with brand voice, creative briefs, and positioning within competitive tech markets.
- Partner with stakeholders to develop strong creative concepts, messaging frameworks, and campaign narratives.
- Present and articulate concepts, rationale, and copy decisions with a clear understanding of B2B buyer needs and pain points.
- Write across multiple channels, including:
- Digital campaigns (headlines, body copy, CTAs).
- Paid and organic social targeting business and tech audiences.
- Landing pages and web experiences for tech products and platforms.




- Thought leadership articles and long‑form content.
- Video scripts showcasing features, benefits, and use cases.
- Event and print materials as needed.
- Collaborate with account and design teams from kickoff through final delivery to ensure consistency across all assets.
- Maintain accuracy, clarity, and consistency across all deliverables, with a strong focus on technical precision.

Qualifications

- 5+ years of copywriting experience within an advertising agency or design firm.
- Strong portfolio demonstrating work for B2B technology brands.
- Proven experience writing campaign copy across digital channels, including ads, landing pages, and web content.
- Experience simplifying complex technology concepts into transparent, compelling messaging.
- Experience writing video scripts and social content for B2B audiences.
- Comfortable working with technical stakeholders (product, engineering, solutions teams).
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Experience presenting creative concepts and articulating messaging rationale.
- Collaborative, team‑oriented mindset with strong problem‑solving skills.

Additional Information

- Newly created position.
- Contract rate: $35–$60/hour, dependent on experience.
- Hybrid.

Artificial intelligence is not presently used to screen, assess, or select applicants for this position.

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📌 Copywriter –B & Technology (Toronto)
🏢 24 Seven Talent
📍 Toronto