Shape the future of Asana's Command product as our Product Marketing Director. This hybrid role focuses on scaling products and driving market momentum from offices in San Francisco, New York, or Vancouver.
As a leader at Asana, you will own the go-to-market strategy and engage closely with Integrated Campaigns. Your expertise will help in developing targeted messaging for enterprise customers while driving impactful launches, and providing essential resources for Sales teams. Ideal candidates possess a deep understanding of developer needs and both PLG and SLG methodologies.
Key Responsibilities:
• Define and lead go-to-market strategy execution
• Develop compelling messaging for technical audience
• Drive impactful product launches with measurable results




• Equip Sales with high-quality resources and materials
• Analyze performance data to refine strategies
Requirements:
• Over 8 years in product marketing within B2B tech
• Solid technical depth with product knowledge
• Track record of scaling products effectively
• Collaborative experience with Product teams
• Interest in leveraging AI and new technologies
Help Asana's products achieve mass adoption by utilizing your strategic insight and market expertise as a Product Marketing Director.
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📌 Asana Product Marketing Leadership Role (Vancouver)
🏢 Socket.dev
📍 Vancouver