Lead commerce-focused media strategies with WPP Media to drive impactful business results across retail networks and direct-to-consumer channels. Utilize data-driven insights to optimize performance and growth.
As the Director, Performance Strategy – Commerce, you will spearhead initiatives aimed at enhancing commerce media strategies across key platforms like Amazon and Walmart. This senior-level role involves collaboration with Planning and Analytics to establish robust measurement frameworks and integrate performance strategies within full-funnel media plans. Your expertise will contribute significantly to achieving client objectives and maximizing return on ad spend.
Key Responsibilities:
• Lead development of performance media strategies for commerce
• Oversee measurement frameworks for accurate campaign tracking




• Partner with media planning for cohesive media strategies
• Identify innovative approaches in retail and social commerce
• Collaborate with teams to align media investments with KPIs
Requirements:
• Proven experience in performance marketing and eCommerce
• Solid knowledge of retail media and marketplace advertising
• Expertise in performance measurement and media optimization
• Experience managing cross-functional teams
• Excellent analytical and communication skills
Shape the future of commerce media at WPP with your strategic insights and leadership in performance marketing.
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📌 Director of Performance Strategy Commerce (Montreal)
🏢 WPP Media
📍 Montreal