Are you a fashion-forward marketing leader who wants to build a marketing function from the ground up inside a well-established retail brand?This Marketing Director role is built for an entrepreneurial leader who thrives in founder-led environments and wants real ownershipof the brand. You will design the strategy, connect retail and e-commerce into one cohesiveretailengine, and build a contemporary marketing function that supports what comes next.Our client is a respected, family-owned fashion retailer with strong brand recognition and a loyal customer base across Vancouver. With both brick-and-mortar and e-commerce channels, the business is ready for more structured, performance-driven marketing and needs a leader who brings digital depth, retail instinct, andtheexperienceto elevatehow marketingoperates.With leadershipclosely involvedin the business and growth plans underway, this is an opportunity to step into a visible, high-impact rolewherestrategy and execution matter equally.WhatYou’llDoLead Marketing Strategy and GrowthDevelop and execute a comprehensive marketing strategy aligned with revenue and expansion goalsTranslate businessobjectivesinto clear channel strategies across retail, digital, and customer lifecycleDrive measurable growth in traffic, acquisition, retention, and customer valueOwn Digital and E-commerce PerformanceLead performance marketing across paid media, organic channels, website optimization, and funnel strategyMonitor and respond to real-time performance metrics including acquisition cost, return on ad spend, and conversion ratesOptimizecustomer journeys across web and in-store touchpoints to improve omnichannel performanceLead and Develop the TeamProvide strong leadership to digital, creative,



and engagement team membersEstablish clear priorities and ensure accountability across initiativesStrengthen Brand and Retail IntegrationEnsure marketing efforts drive store traffic and enhance the in-store customer experienceMaintain premium brand positioning across all touchpointsSupport events, activations, and partnerships that reinforce brand equityWhat You Bring6 to 10 years of progressive marketing leadership experienceStrong retail and e-commerce experience, ideally within fashion, luxury, or premium consumer environmentsDemonstrated success scaling a small to mid-sized business through structured marketing growthDeepexpertisein digital marketing strategy, performance metrics, and funnel optimizationComfort working closely with ownership in a family-run or founder-led organizationStrong financial acumen with experience managing budgets andallocatingresources strategicallyProven ability to build systems, reporting frameworks, and disciplined marketing operationsEntrepreneurial mindset with the ability to move quickly whilemaintainingbrand integrityExperience with Shopify or comparable e-commerce platforms is considered an asset.Additional DetailsAnnual salary:$120,000 - $150,000 base salaryLocation: Fully in-office, downtown Vancouver on Granville StreetIncludes extended health benefits, RSP matching, 3weeks vacationAbout Smart, Savvy + AssociatesSmart, Savvy + Associates is a specialized recruitment agency focused on marketing, communications, and creative roles. Based in Vancouver, BC, we partner with companies across Western Canada to help them hire with clarity and confidence.We believe diverse teams drive stronger results and are committed toequitableand inclusive recruitment practices. Candidates from underrepresented groups are encouraged to apply. If you require accommodation at any stage of the hiring process, please let us know.#J-18808-Ljbffr

📌 Marketing Director - C$120,000 - C$150,000 A Year (Toronto)
🏢 Smart, Savvy + Associates
📍 Toronto