Elevate member interactions at Tims Rewards as the Lifecycle & CRM Strategy Leader based in Toronto. Focus on developing strategic initiatives to enhance member engagement from onboarding to retention.
This senior role entails owning the complete lifecycle strategy, optimizing engagement, and activating winback programs. You will drive a test-and-learn culture, collaborating with various teams to deploy accurate campaigns that resonate with members. Your leadership will be instrumental in ensuring high-performing CRM initiatives.
Key Responsibilities:
• Create and own the lifecycle strategy for CRM
• Establish clear behavioural objectives per lifecycle stage
• Manage comprehensive campaign planning across channels




• Collaborate closely with MarTech for deployment accuracy
• Analyze performance data for continuous improvement
Requirements:
• 6-10+ years in lifecycle marketing or CRM
• Strong execution experience across digital platforms
• Ability to translate insights into actionable strategies
• Proficiency in stakeholder management
• Focus on engagement, retention, and personalization
Bring your strategic mindset to Tims Rewards and transform how members engage and experience loyalty.
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📌 Lifecycle & CRM Strategy Leader (Toronto)
🏢 Restaurant Brands International
📍 Toronto