Elevate your career with WPP as Director of Performance Strategy - Commerce. Lead cutting-edge performance media strategies that drive growth across retail media and eCommerce channels.
In this impactful role at WPP Media, you will guide commerce-focused performance media strategies aimed at measurable business outcomes. Collaborating with Planning, Analytics, and Activation teams, you will develop data-driven strategies while ensuring that media investments align with client objectives. Your work will enhance performance across key platforms like Amazon, Walmart, and Instacart.
Key Responsibilities:
• Lead development of commerce performance media strategies
• Establish measurement frameworks for campaign optimization
• Partner with Planning teams for full-funnel media goals




• Identify innovative approaches in retail and social commerce
• Develop audience targeting strategies using first-party data
Requirements:
• Proven experience in performance marketing and eCommerce
• Solid analytical and strategic thinking skills
• Excellent communication and stakeholder management abilities
• Familiarity with Amazon, Walmart, and Instacart platforms
• Experience managing cross-functional teams effectively
Make a significant impact by leading performance media strategies that drive growth for WPP's esteemed clients.
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📌 Director of Performance Strategy at WPP (Montreal)
🏢 WPP
📍 Montreal