Lead SEO and Generative Search Optimization initiatives as WPP Media's Director of SEO. Drive impactful strategies and team success in a hybrid work environment.
In this pivotal leadership role, you will oversee SEO activities across a diverse client portfolio and guide a skilled team of search marketing specialists. Your expertise will shape client strategies, focusing on technical SEO, content creation, and innovative GSO practices. Collaborate with account teams to enhance client relationships and support current business development while ensuring measurable performance and alignment with marketing goals.
Key Responsibilities:
• Develop tailored SEO and GSO strategies for clients
• Conduct comprehensive SEO audits and keyword research




• Improve brand visibility in LLM environments
• Analyze performance metrics to derive insights
• Foster collaboration with SEM and Paid Search teams
Requirements:
• 6+ years of experience in Organic Search leadership
• Fluency in Generative Search Optimization strategies
• Knowledge of technical SEO and web standards
• Experience with analytics and modern SEO tools
• Proven team management and development skills
Achieve transformative results in SEO and GSO for WPP Media's clients while innovating and mentoring an expert team.
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📌 Director of SEO at WPP Media (Toronto)
🏢 wppmedia
📍 Toronto