Position Overview

Agilus by Synergie is recruiting for a Marketing Director in the automotive sector in Barrie, Ontario. This role leads national marketing strategy for a major consumer brand in the power sports sector.

Key Responsibilities

- Develop and execute national marketing and advertising strategies
- Lead brand positioning, aligning with global marketing direction
- Manage marketing budgets, forecasts, and ROI performance tracking
- Oversee promotions, sponsorships, events, and campaign execution
- Drive dealer engagement and traffic through targeted marketing programs
- Lead the development of sales and marketing materials across product lines
- Analyze campaign performance and optimize marketing effectiveness
- Mentor and lead a high‑performing marketing team

Qualifications

- 15+ years of progressive marketing leadership experience
- Proven experience within the power sports / recreational vehicle industry (mandatory)
- Strong background in consumer product branding and go‑to‑market strategy




- Experience managing large marketing budgets and campaigns
- Demonstrated success leading and developing high‑performing teams
- Expertise in both traditional and digital marketing channels
- Strong stakeholder management across internal teams and external partners
- Excellent communication, leadership, and strategic thinking skills

Advantages

- Total rewards: $155,000 – $165,000 annually
- Competitive compensation with flexibility
- Direct access to executive leadership and influence on company direction
- Full ownership of national marketing strategy and execution
- Opportunity to lead and mentor an established marketing team
- Work on exciting, lifestyle‑driven products in the power sports industry
- High visibility role with strong impact on revenue and brand growth
- Collaborative environment working closely with dealers and partners
- Stable, well‑established organization with growth potential

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📌 Marketing Director (Barrie)
🏢 Agilus Work Solutions
📍 Barrie