Responsibilities

- Develop and execute integrated marketing campaigns to generate pipeline and revenue growth across enterprise and multinational accounts
- Support account based marketing (ABM) programs targeting key employers, brokers, and insurers
- Create measurable KPIs and success metrics for all acquisition initiatives
- Partner closely with sales teams to align marketing with growth priorities and revenue goals
- Create multi-channel campaigns across email, social media, digital and partner channels
- Develop case studies, white papers and enablement materials to drive lead progression
- Optimize conversion initiatives across digital and traditional channels
- Strengthen marketing interlock and communication with US sales leaders
- Develop co-marketing opportunities and broker enablement programs
- Expand market visibility through strategic partnerships
- Identify and prioritize high ROI events, conferences and industry sponsorships
- Lead planning and execution of conferences, broker events, webinars, executive roundtables, and industry sponsorships
- Execute integrated events in key US marketing with pre-event, onsite and post event lead capture
- Measure and report on event ROI and market impact
- Track, analyze, and report on campaign performance, pipeline contribution, ROI, engagement metrics, and marketing effectiveness
- Use data and insights to optimize campaigns and improve conversion performance
- Build dashboards and executive-ready reporting to demonstrate marketing impact
- Adapt messaging and campaigns for regional and cultural relevance




- Provide bilingual support for campaigns, events, and stakeholder communications (English and Spanish)
- Build and lead a high performing team, setting clear goals and aligning individual objectives with broader strategy
- Provide ongoing feedback, coaching and mentoring to support team development and growth

Requirements

- 10+ Years of experience in B2B marketing leadership
- 3-5+ years of proven team leadership with track record of building high performing teams
- Degree in marketing or equivalent experience
- Experience marketing to enterprise organizations, brokers, insurers, and multinational employers
- Demonstrated success executing ABM and enterprise demand generation programs
- Strong experience managing webinars, conferences, and executive events
- Proficiency in email marketing, social media, CRM systems, and marketing automation platforms
- Strong analytical skills with experience measuring marketing ROI
- Familiarity with broker ecosystems in employee benefits and wellbeing
- Understanding of behavioral health, employee wellbeing, and workforce resilience topics
- Knowledge of U.S. and Latin American business environments
- Experience supporting RFPs,



proposals, and sales enablement
- Exceptional communication and presentation skills
- Professional fluency in English and Spanish (asset)
- Agile mindset with ability to adapt to market changes
- Strong organizational skills and ability to manage multiple stakeholders/projects independently

Core Competencies

Demonstrates expertise in developing and executing integrated marketing campaigns, with a strong focus on account-based marketing and enterprise demand generation. Proven ability to lead high-performing teams, optimize marketing initiatives, and measure campaign effectiveness across diverse channels.

Highest-signal resume keywords

- B2B Marketing Leadership
- Account-Based Marketing (ABM)
- Event Management
- Marketing ROI Analysis
- Bilingual Communication (English and Spanish)

ATS Optimization Keywords

Hard Skills

- Integrated Marketing Campaigns
- Email Marketing
- Social Media Marketing
- CRM Systems
- Marketing Automation Platforms
- Data Analysis
- KPI Development
- Lead Generation
- Conversion Optimization
- Team Leadership

Soft Skills

- Exceptional Communication
- Organizational Skills
- Coaching and Mentoring
- Agile Mindset
- Stakeholder Management

Certifications & Qualifications

- Degree in Marketing

Industry Keywords

- Enterprise Organizations
- Brokers
- Insurers
- Employee Benefits
- Workforce Resilience
- U.S. Business Setting
- Latin American Business Environment

#J-18808-Ljbffr

📌 Manager, US Employer Marketing – Go-To-Market (Toronto)
🏢 Jobtailor
📍 Toronto