Lead brand development at Hyprwork, focusing on DTC health and wellness initiatives. This remote position emphasizes storytelling and compliance-driven brands.
In this impactful role, you will define the strategic vision for our health-focused brands, ensuring that messaging and product experiences align with consumer needs. Your experience in claims-led categories will be invaluable as you develop brand narratives and oversee product positioning. The role requires a skilled leader able to enhance brand credibility while powering conversion in a competitive landscape.
Key Responsibilities:
• Own brand positioning and narrative across current brands
• Develop and manage visual identity and guidelines
• Guide product experience including digital and packaging




• Oversee social media and user-generated content strategies
• Collaborate with creative teams for performance-driven initiatives
Requirements:
• Senior leadership experience in DTC health branding
• Successful track record of building brand narrative and connection
• Familiarity with compliance in health marketing
• Performance-oriented mindset in marketing strategy
• Strong English proficiency for brand representation
Create and inspire brand experiences that resonate and convert, building a legacy in health and wellness.
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📌 Director of Brand & Product Vision DTC (Canada)
🏢 Hyprwork
📍 Canada