- Maintain and update the company website and B2B e-commerce portal, including product information, imagery, landing pages, and promotional content.
- Create sales sheets, advertisements, presentations, product guides, and marketing collateral for digital and print use.
- Design and update product catalogues while ensuring accurate version control, organized asset storage, and consistent presentation.
- Write clear and persuasive B2B copy for product descriptions, sales materials, websites, email campaigns, advertisements, and product launches.
- Adapt messaging for different industries, customer groups, sales channels, and purchasing decision-makers.
- Coordinate marketing campaigns supporting key market segments, customer programs, chain accounts, seasonal initiatives, and new product introductions.
- Support the execution of email marketing campaigns and maintain customer communication templates.
- Partner with internal sales teams to develop materials that support customer presentations, business development, and account growth.
- Collaborate with designers, freelancers, suppliers, and other external partners to ensure projects are completed accurately and on time.
- Maintain consistent messaging and visual standards across the website, email, social media, advertisements, catalogues, and sales tools.
- Assist with the preparation of displays, presentations, signage, collateral, and promotional materials for trade shows and industry events.
- Use AI-assisted tools to support research, writing, editing, and content production while maintaining accuracy, judgment, and an authentic brand voice.




- Manage multiple projects, deadlines, approvals, and deliverables using established project-management platforms.
- Maintain organized creative files, templates, product images, campaign materials, and brand assets.
- Monitor the quality and consistency of customer-facing content and recommend improvements where appropriate.

Requirements

- Previous marketing experience within a B2B, wholesale, manufacturing, distribution, or trade-focused environment.
- Experience supporting customers within hospitality, healthcare, wellness, institutional, or retail markets would be an asset.
- Exceptional written and verbal communication skills in English.
- Demonstrated ability to write clear, engaging, and persuasive B2B content for different audiences and channels.
- Strong graphic-design skills with a positive understanding of layout, typography, composition, and visual consistency.
- Proficiency with Canva is required.
- Experience creating sales collateral, advertisements, catalogues, product content, presentations, and digital marketing materials.
- Familiarity with website content-management systems and e-commerce platforms.




- Experience with Adobe Commerce or Shopify would be considered an asset.
- Experience with email-marketing platforms such as Klaviyo is preferred, although training may be provided.
- Comfortable using tools such as ChatGPT or Claude to improve efficiency while applying sound editorial judgment to the final work.
- Strong attention to detail and a disciplined approach to proofreading, version control, and asset management.
- Excellent organizational and project-management skills.
- Ability to manage several priorities and deadlines without compromising quality.
- Proficiency with Microsoft Office and Google Workspace.
- Experience with Monday.com or a similar project-management platform would be an asset.
- Ability to work independently while collaborating closely with sales, marketing, leadership, and external creative partners.

Corporate Culture

Our client offers a collaborative and practical working environment where quality, accountability, and customer service are highly valued.

The organization has built its reputation through reliable products, responsive service, and long-standing customer relationships. Team members are encouraged to contribute ideas, improve processes, and take genuine ownership of their work.

This is an opportunity to join an established Canadian business with a strong market presence, a diverse customer base, and continued opportunities for growth. The successful candidate will have the chance to shape how the company communicates its value and supports its next stage of development.

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📌 Marketing ManagerB Hospitality, Retail, Healthcare - Wholesale/B (Edmonton)
🏢 JRoss Recruiters
📍 Edmonton