Job ID: 10136

Employment Type: Existing Role

Work Environment: We offer a hybrid work environment that provides flexibility to balance in‑office (2 days per week OR 15 hours per week in a Wawanesa office) and remote work. Eligible work locations include Winnipeg, MB; Wawanesa, MB; Vancouver, BC; Calgary, AB; Edmonton, AB; Lethbridge, AB; Toronto (North York), ON; Kitchener, ON; Ottawa, ON; Montreal, QC; Moncton, NB; Dartmouth, NS.

Working Business Language: English. This role requires regular interaction with employees and members across Canada where the primary business language is English. Proficiency in English is required.

Salary: The salary for this role is estimated to be within the range: $120,000 - $160,000, based on location, market conditions, and experience. Candidates with expectations outside this range may still apply.

In addition to salary, full‑time and part‑time permanent employees are eligible for an annual bonus plan, leave of absence top‑up programs, generous vacation time, personal days, premium free benefits, and a pension plan.

Job Overview

As a Senior Architect, you will be the technical authority on the Salesforce ecosystem and CRM‑driven member, advisor, and broker experiences. Your responsibilities include architectural design, integration, and technology direction for Financial Services Cloud, Marketing Cloud, Sales Cloud, Experience Cloud, Agentforce, and the underlying Salesforce Platform. You will develop technology roadmaps, architecture standards, and principles aligned with business objectives, while ensuring solutions align with Wawanesa's approved architecture, enterprise standards, and existing technology landscape. You will remain technically engaged in delivery, validating designs in code, building reference implementations, and conducting implementation reviews alongside delivery teams.

Job Responsibilities

- Develop and maintain current and target state architecture models across Business, Application, Data, and Technology domains, focusing on the Salesforce ecosystem and CRM‑driven customer engagement solutions.
- Lead architecture for Financial Services Cloud, including FSC data models, Interaction Summaries, Action Plans, household and relationship management, onboarding, KYC, and advisor experience.
- Lead the design of Marketing Cloud solutions, including Journey Builder, Automation Studio, Email Studio, Contact Builder, MC Connect, and cross‑cloud data synchronization for direct‑to‑member, advisor, and broker engagement.
- Define Sales Cloud architecture and Salesforce Platform foundations, including data modeling, sharing and security, declarative‑vs‑programmatic strategy,



governor‑limit‑aware design, and platform governance.
- Lead the design of AI‑driven experiences using Agentforce, collaborating with Domain Solution Architects to deliver intelligent automation, agent assistance, and conversational experiences integrated with the Salesforce platform.
- Design complex integrations between Salesforce, MuleSoft, AWS services, and enterprise and third‑party systems (core insurance, content management, marketing, and custom APIs) using REST/SOAP APIs, Platform Events, Change Data Capture, and event‑based patterns.
- Build reference implementations in Apex, Lightning Web Components (LWC), Flows, and OmniStudio to validate patterns and resolve complex technical problems.
- Ensure solutions support cross‑platform reporting, CRM and marketing KPIs, service metrics, and customer interaction analytics.
- Gather solution architecture requirements from business and IT stakeholders, and identify non‑functional requirements including scalability, availability, security, resilience, cost optimization, and operational supportability.
- Evaluate alternative approaches, develop target state architectures, and provide architectural direction to delivery teams, ensuring solutions align with enterprise standards, Salesforce Well‑Architected guidance, and non‑functional requirements.
- Establish and maintain architecture standards, reusable patterns, design and coding standards, and frameworks. Participate in design sessions and code reviews.
- Develop enterprise technology roadmaps for the Salesforce ecosystem aligned with business and IT strategies, and perform other duties as assigned.

Qualifications

- 10+ years in full‑lifecycle Salesforce solution design; 5+ years in a Salesforce architecture role, preferably in a mid‑to‑large enterprise.
- Bachelor's degree in computer science, a related analytical discipline, or equivalent experience.
- Significant Salesforce architecture and development experience leading large‑scale, multi‑cloud enterprise programs.
- Expert‑level proficiency in Apex, Lightning Web Components (LWC), Flows, SOQL/SOSL, and declarative automation, capable of implementing, debugging, and optimizing production code.
- Deep expertise in Financial Services Cloud, including FSC data models, Interaction Summaries, Action Plans,



and regulated‑industry use cases.
- Advanced Marketing Cloud experience, including Journey Builder, Automation Studio, Email Studio, Contact Builder, AMPscript/SSJS, MC Connect, and cross‑cloud data synchronization.
- Solid Sales Cloud and Salesforce Platform skills, including data modeling, sharing/security, automation strategy, and large‑data‑volume design, plus hands‑on OmniStudio experience (OmniScripts, FlexCards, DataRaptors, Integration Procedures).
- Proven experience designing and developing integrations using REST/SOAP APIs, MuleSoft or equivalent middleware, Platform Events, Change Data Capture, and event‑driven patterns, and designing AI‑assisted workflows using Agentforce or equivalent platforms (orchestration patterns, prompt engineering, responsible AI practices).
- Working knowledge of data governance, security models, OAuth, and SSO and strong Salesforce DevOps fluency, including Git‑based source‑driven development, CI/CD, sandbox strategy, and tools such as Gearset or Salesforce DevOps Center.
- Proven track record establishing architecture standards that address scalability, availability, security, cost, and technical debt, and strong understanding of CRM operating models and how technology choices affect customer experience, advisor and broker efficiency, and reporting.
- Salesforce Certifications are required.
- Assets: experience in a regulated industry, experience integrating Salesforce with other platforms, and experience implementing, configuring, and integrating enterprise commercial off‑the‑shelf software.

Diversity, Equity, Inclusion & Belonging

At Wawanesa, we are committed to Diversity, Equity, Inclusion and Belonging (DEIB) and believe that our strength lies in the diversity of our people. We welcome applications from all qualified candidates, including racialized persons, women, Indigenous Peoples, persons with disabilities, members of the 2SLGBTQIA+ community, gender‑diverse and neurodiverse individuals, and anyone who can contribute to the further diversification of thought and ideas.

We aim to ensure our recruitment process is accessible to all candidates. If you require accommodations during any stage of the recruitment process, please reach out in confidence to .

All Wawanesa job applicants are subject to Wawanesa's Privacy Policy.

Please note that the recruitment process for this position may involve the use of AI tools to screen, assess, or select applicants. All final decisions are taken or reviewed by human recruiters and human hiring leaders in compliance with all applicable legislation.

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📌 Senior Architect - Salesforce (Winnipeg)
🏢 Wawanesa Insurance
📍 Winnipeg