Title: Manager, Digital Analytics Implementation Specialist
Requisition ID: 260892

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The Manager, Digital Analytics Implementation Specialist plays a vital role which supports analytics across Global Wealth Management (GWM) digital platforms. The position centers on analytics tagging, measurement setup, and maintaining data quality for Wealth client experiences across both web and mobile platforms. This role collaborates closely with GWM digital product teams, engineering, analytics partners, and data governance functions to ensure accurate, compliant, and actionable digital data that enables insight generation and continuous experience improvement.

Is this role right for you? In this role you will:

Partner closely with Global Wealth Management business and technology teams

Influence digital measurement strategy for Wealth client experiences

Improve data governance, observability, and trust across analytics platforms

Operate at the intersection of digital delivery, analytics, and Wealth business priorities

Analyze complex Wealth digital business requirements and translate them into clear, scalable analytics implementation specifications

Design, implement, and support digital analytics tagging solutions across web and mobile platforms

Act as a subject matter expert on Adobe Analytics implementation within GWM digital ecosystems

Collaborate with frontend, backend, and mobile developers to validate analytics data & ensure accurate and consistent measurement across journeys

Apply industry best practices to analytics solution design, testing, and deployment





Ensure analytics implementations meet quality, security, privacy, and regulatory standards

Define and implement digital analytics tracking frameworks for Global Wealth digital platforms

Deliver and maintain Adobe Analytics and Adobe Launch / Tags implementations

Support and administer Adobe Analytics accounts across multiple GWM digital properties

Enable consistent measurement for client digital journeys and servicing activities

Support campaign and communication tracking requirements (e.g., events, conversions, attribution)

Maintain analytics documentation including tracking specifications and link tracking guides

Build and maintain Adobe Analytics Workspace dashboards aligned to Wealth business needs

Conduct ad hoc analysis and reporting on digital usage, engagement, and behavior

Monitor data quality and traffic patterns to identify implementation issues or optimization opportunities

Use tag auditing tools (e.g., ObservePoint, Tag Inspector) to proactively identify gaps and defects

Troubleshoot analytics issues and recommend sustainable fixes

Advise digital and analytics partners on evolving GWM measurement and tagging standards

Promote analytics best practices and contribute to enterprise data governance objectives





Do you have the skills that will enable you to succeed in this role? – We’d love to work with you if you have:

A Bachelor’s degree in Computer Science, Computer Engineering, or a related technical discipline, or equivalent practical experience

2+ years of experience implementing Adobe Analytics using Adobe Launch / Tags

2+ years configuring web and mobile analytics across complex digital platforms

Experience working with Adobe Experience Platform (AEP) Web SDK

Strong experience in data validation, visualization, and dashboard development

The ability to communicate insights and implementation guidance clearly to both technical and non technical audiences

Familiarity with Google Analytics implementation and Google Tag Manager

Familiarity with GA4

Familiarity with Power BI or similar enterprise visualization tools

Exposure to digital communication or personalization platforms

An understanding of SEO and digital discoverability concepts

Experience working in regulated financial services environments is an asset

Excellent written and verbal communication skills

The ability to manage multiple initiatives and priorities in parallel

Strong attention to detail and data accuracy

A comfortable working both independently and collaboratively

An analytical, structured, and solution oriented mindset

Confidence working with ambiguity in evolving digital environments

The ability to operate effectively in a rapid paced, evolving digital environment supporting multiple initiatives

Location(s): Canada : Ontario : Toronto

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📌 Manager, Digital Analytics Implementation Specialist (Ontario)
🏢 Scotiabank
📍 Ontario