Responsibilities

Work on assigned leads, accounts, and prospect lists from internal databases, marketing-generated sources, event/conference leads, lapsed accounts, and outbound campaigns

Execute outbound outreach through email, calls, and other approved channels

Qualify leads based on ICP fit, engagement behavior, interest signals, and defined SQL criteria

Book qualified meetings or demos for the sales team

Update lead status, activity notes, and follow-up actions accurately in CRM and sales engagement platforms

Follow structured outreach cadences and handoff workflows

Ensure suppression rules, opt-outs, competitor exclusions, and customer exclusions are followed

Coordinate with internal sales, marketing, and operations teams to improve outreach quality and conversion

Share insights on lead quality, campaign effectiveness,



and messaging performance

Meet daily, weekly, and monthly activity and pipeline contribution targets

Requirements

1–3 years of experience in SDR, inside sales, lead generation, business development, or outbound

Experience using CRM and outreach platforms such as HubSpot, Apollo, SmartLead, 11x, or similar tools

Strong written and verbal communication skills

Ability to handle high-volume lead engagement in a structured setting

Strong follow-up discipline and attention to detail

Good understanding of lead qualification and handoff processes

Ability to work collaboratively with cross-functional teams

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📌 Sales Development Representative (Ontario)
🏢 Tekpages IT Solutions Private
📍 Ontario