Growth Marketing Manager (British Columbia)

Growth Marketing Manager (British Columbia)

05 Aug
|
VRIFY
|
British Columbia

05 Aug

VRIFY

British Columbia

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VRIFY seeks a results-driven Growth Marketing Manager to accelerate our mission of transforming mineral exploration through AI-assisted discovery. In this role, you'll drive new business growth initiatives that establish VRIFY as the category leader in AI-assisted mineral discovery, focusing on industry relationship development, demand generation programs, and pipeline acceleration for current customer acquisition. Working alongside VRIFY’s world-class Marketing team, you'll develop and execute targeted growth campaigns that expand VRIFY's market presence and convert new prospects in the mineral exploration industry.
As a key member of the Marketing team, you'll work closely with sales and product teams to identify and capitalize on current growth opportunities, leveraging your understanding of both the mining industry and B2B growth marketing to develop innovative approaches for market expansion and new customer acquisition.
Key Responsibilities
Industry Growth Development:
Build and nurture relationships with key industry influencers and media partners
Develop and manage mining industry influencer program
Create scalable programs to convert industry relationships into business opportunities
Support lead generation through industry network development
Current Business Demand Generation:
Develop innovative approaches to reach and engage new prospects
Create and optimize lead generation programs for current market segments
Growth Program Management:
Lead the planning and execution of growth marketing initiatives focused on new business
Identify and pursue new channel opportunities for market expansion




Track and optimize campaign performance metrics for new customer acquisition
Report on growth marketing KPIs and provide recommendations for optimization
Qualifications
Experience:
4-6 years of B2B marketing experience, with a focus on growth and demand generation
Proven track record in developing relationships within technical or resource industries
Experience in event marketing and community development
Background in pipeline development and revenue-focused marketing programs
Skills:
Strong understanding of B2B growth marketing principles and demand generation
Excellent relationship building and networking abilities in technical industries
Experience developing and managing influencer programs
Strategic approach to pipeline development and revenue generation
Proven ability to build and execute multi-channel growth campaigns
Strong analytical skills for tracking and optimizing campaign performance
Ability to work effectively with technical teams and translate complex concepts
Experience in mineral exploration, technology, or related industrial sectors preferred
What We Offer
Competitive compensation:$100,000 - $110,000 CAD
Annual performance-based bonus and stock options
Remote work flexibility with all necessary tools provided
Opportunity to shape VRIFY's digital presence and user experience
Growth potential in a rapidly expanding AI technology company
Terms of Employment
Full time, Permanent, Remote work in Canada.



Preference for Metro Vancouver-based.
Completion of a background check will be required for this position.
Must be legally entitled to work in Canada
This job description has been written to provide an accurate reflection of the current job and to include the general nature of work performed. It is not designed to contain a comprehensive detailed inventory of all duties, responsibilities, and qualifications required of the employees assigned to the job. Management reserves the right to revise the job or require that other or different tasks be performed when circumstances change.
We strive to create an environment where every employee feels valued, respected, and empowered regardless of their race, gender, age, religion, identity, or experience. We understand that unique perspectives and backgrounds bring invaluable insights and contribute to the richness of our culture and the effectiveness of our solutions. If you have a disability or any special needs that we might need to accommodate, please let us know.
Seniority level Seniority level Mid-Senior level
Employment type Employment type Full-time
Job function Job function Marketing and Sales
Industries Software Development
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📌 Growth Marketing Manager (British Columbia)
🏢 VRIFY
📍 British Columbia

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