Who you are
7+ years of work experience in a marketing role designing and launching multi-channel campaigns
5+ years of experience analyzing and taking action on the performance of marketing campaigns
5+ years of experience writing marketing briefs
3+ years of experience leveraging data, AI, and ML-driven techniques
3+ years of B2B marketing experience
3+ years of email marketing, direct mail, and push notification experience
Experience with Marketo, Salesforce, and/or Salesloft
Experience working in fintech on lending products

What the job involves
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions
We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises. This role is focused on driving growth for Stripe Capital
As a Lifecycle Marketing Manager, you will be a key driver of global marketing efforts supporting our self-serve user acquisition motions to drive demand and revenue growth for Capital—designing, implementing, and optimizing scaled, global lifecycle campaigns across user segments and life stages




You will help create uncommonly great email marketing campaigns and multi-channel experiences for Capital through a relentless focus on user experience and channel optimization
Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. recent user acquisition, product activation, revenue), and test into and scale new channels (direct mail, push notifications, etc)
Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization
Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing

Benefits
Gym membership
Food provided in the office
Unlimited paid time off policy
Work from home prospects
Comprehensive mental, physical and medical health plans
Fertility perks and parental leave

📌 Lifecycle Marketing Manager Toronto
🏢 Stripe
📍 Toronto