Brighter Click is a performance-driven creative and paid social agency helping fast‑scaling brands grow through strategic media buying, creative testing, and proprietary analytics.

We’re hiring a Media Buyer with strong Meta Ads experience and working knowledge of Google Ads to support multi‑channel clients and work closely under our Head of Paid Media & Performance Marketing.

This role is perfect for someone who loves being in‑platform, thrives in a data‑rich workplace, and wants to level up under senior mentorship while owning the daily execution of Meta and Google campaigns.

What You’ll Do (Core Responsibilities)
Own Daily Meta Ads Execution (Primary Channel)

Build campaigns, ad sets, audiences, and creative tests

Manage budgets, pacing, and daily bid adjustments

Execute against structured testing frameworks

Rotate creatives and diagnose creative fatigue

Troubleshoot delivery issues or tracking breakdowns

Maintain a clean account structure aligned with current platform “best practices”

Support Google Ads Strategy & Execution (Secondary Channel)

Build and optimize campaigns across the Google Ad platform

Implement keyword tests, audience layering, and bid strategies

Ensure campaign alignment with Meta funnel strategies

Share cross‑channel learnings with the Head of Paid Media

Maintain ROAS and CPA targets across search and PMAX campaigns

Tactical Optimization & Performance Management

Evaluate and optimize based on KPIs relevant to the account/client

Diagnose issues by funnel stage (ad → landing page → checkout)

Propose solutions using the agency decision framework: Problem → 2–3 Solutions → Recommendation → Data Reasoning

Identify opportunities to scale spend safely and profitably

Flag UTM issues, pixel inconsistencies, or attribution discrepancies





Implement weekly tests in collaboration with the Head of Paid Media

Execute creative structure tests (hook variations, angles, formats)

Track results and report insights during weekly internal calls

Request new creatives when KPI thresholds trigger replacement

Identify creative bottlenecks early

Provide actionable notes for the Creative Strategist & Designer

Ensure creative formats meet platform requirements (Meta + Google Display)

Reporting & Communication

Submit weekly performance notes summarizing optimization and learnings

Keep ClickUp tasks updated and organized

Communicate blockers or risks early to the Head of Paid Media

Support client communications with tactical insights as needed

Collaborate with the Project Manager on timelines, launches, and revisions

Your Daily & Weekly Workflow
Daily

Review Meta & Google performance across all accounts

Adjust budgets, bids, and creative rotation

Diagnose anomalies (CPM jumps, CPA spikes, drop in ROAS, FTIR)

Optimize structure and troubleshoot tracking

Document optimization notes and update ClickUp

Implement funnel, audience, and creative tests

Validate tracking accuracy (Meta Pixel, CAPI, Google Tag Manager)

Request ad creative/copy proactively

Participate in internal strategy calls and present test results

Strong in Meta Execution
You enjoy being in the weeds daily, optimizing campaigns, and spotting performance patterns early.





Competent or Growing in Google Ads
You understand search intent, PMAX structures, and how to optimize toward ROAS, or you’re eager to expand your Google expertise with guidance.

Data-Driven
You make decisions based on KPIs, not intuition, and love structured testing.

You flag issues before they become problems and keep internal teams aligned.

Creative-Aware
You understand how different creative structures impact performance and collaborate well with creative teams.

Process-Oriented
You follow SOPs, maintain documentation, and keep tasks organized.

Proactive
You don’t wait for direction when something looks off; you investigate issues early, propose solutions before being asked, and consistently look for ways to optimize, improve, or streamline performance and workflow.

Requirements
Must-Have

4+ years managing paid media ads for DTC or performance brands

Strong knowledge of PPC KPIs (CPA, ROAS/nROAS, MER, FTIR, CTR, CPM)

Experience running structured tests (audience, creative, funnel)

Ability to diagnose performance issues across the full funnel

Strong communication skills and comfort with async team collaboration

Experience with ClickUp or similar tools

What We Offer

Competitive salary based on experience

Growth path toward Senior Media Buyer or Multi-Channel Strategist

Mentorship from a Head of Paid Media with 15+ years of experience

Work alongside Creative Strategists, Designers, and a dedicated PM

Access to proprietary analytics tools and internal naming conventions

Clear SOPs, organized systems, and predictable workflows

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Marketing and Sales

Industries: Advertising Services

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📌 Paid Media Buyer - Social & Search (Ontario)
🏢 Brighter Click
📍 Ontario