Canadian Tire Corporation is seeking an Associate Content Program Manager based in Toronto, ON. The Programs Manager is responsible for establishing and executing omni-channel content marketing programs for CTC brands while creating a consistent and optimized customer journey.

Working with channel owners in eCommerce, digital marketing, strategic marketing, brand marketing, print marketing, in-store marketing, and promo programs, this role develops high-performing content with a 'create once, publish everywhere' philosophy.

Responsibilities

Translate marketing objectives into results-driven, creative and inspiring omni-channel content that focuses on storytelling for the customer

Collaborate with cross functional groups and continuously find innovative ways to incorporate content across channels, ensuring a consistent customer journey

Establish and manage project timelines and deliverables while providing stakeholders with project status updates

Measure creative results through data, providing insight and presenting reports to executives for larger creative campaigns

Execute strategies from conception to market, leveraging all capabilities of the creative and production teams to launch content for all marketing and digital channels (paid and organic)

Manage requests from internal clients, evaluate requirements, identify content opportunities, align on all channel requirements, develop internal omni-channel briefs,



establish budgets, brief creative and production teams

Chair and lead meetings to present creative to internal clients, advocate for creative work, build consensus around next steps, and communicate results post-meeting

Collaborate closely with content Producers on project requirements and original video and photography

Requirements

University education in business/commerce, marketing, or a related field

5–10 years of experience in account management or creative project management in an agency or other creative teams

Experience managing programs for both digital and traditional marketing with an understanding of paid media, best practices and creative execution

Proven track record of success leading small and large creative programs across all media channels

Expertise in Microsoft Office, PM Tools and Workflow systems

Stand-out experience: 3+ years in managing productions, in-house shoots, handling and managing SKUs

Compensation & Benefits
Broadband Salary Range: $64,000 – $106,000 CAD Annual. Typical hiring range: $75,000 – $85,000 CAD per annum. Benefits include growth opportunities opportunities, product discounts, Triangle Learning Academy, Canadian Tire Profit Sharing, retirement and savings programs, and mental health benefits of $5,000 per year for eligible employees and families.

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📌 Associate Content Program Manager (Ontario)
🏢 Canadian Tire Corporation
📍 Ontario