Participant Qualifications To ensure the integrity and quality of our insights, we are seeking contributors who meet the following professional criteria:
Core Requirement: Profile Ownership Applicants must be active owners or administrators of a verified Google Business Profile (GBP) . We are looking for individuals who engage with the platform regularly to manage their online presence, respond to inquiries, or update business information.
Experience & Tenure Technical Expertise: No specialized technical background is required beyond a functional understanding of managing your own business listing.
Account Maturity: To provide the most valuable data, we prefer accounts with at least one year of active history . However,



we welcome applications from newer business owners who demonstrate consistent profile engagement.
Industry Representation Hospitality & Lodging: Hotels, B&Bs;, and specialized accommodations.
Food & Beverage: Restaurants, cafes, and catering services.
Retail & Shopping: Boutique storefronts and specialized commerce.
Qualified Services: Trade services, consulting, and consumer-facing agencies.
Note: While we strive for a broad distribution across these verticals, there is no strict quota per industry. All eligible business owners are encouraged to apply.

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📌 Independent Business Owner (Ontario)
🏢 Obsidian
📍 Ontario