About the Role We’re looking for a high-impact Creative Lead, Growth to serve as the core architect of our performance engine. You’re not just drafting briefs; you’re building the systems, managing the workflow, and directing the strategy that drives our 8‑figure revenue. You will oversee a talented team of three Creative Strategists, a Video Editor, a Graphic Designer, and a Creator Partnerships Manager. This is a high‑impact role for someone who is equal parts data‑obsessed analyst, social media visionary, and master project manager.
What You’ll Do Team & Pipeline Management: Own the weekly creative pipeline end‑to‑end. Decide what gets made, ensure deadlines are hit, and continuously raise the bar by delivering clear, direct feedback that improves output quality across the team.
Performance Partnership: Work closely with our Media Buyer to turn performance data into creative direction. Identify winning patterns, diagnose fatigue, and drive the next wave of concepts based on real signals—not guesses.
Creator & Influencer Strategy:
Build and scale our creator engine. Define what “good” looks like, improve creator selection, sharpen briefs, and implement systems that increase output quality while reducing turnaround time and cost.
System Architecture: Design and refine the systems that power the creative team, including briefing frameworks, naming conventions, tracking systems, and feedback loops that make performance insights actionable and repeatable.
Creative Strategy & Oversight: Set the direction for what we test and why. Review and approve key creative outputs, ensuring every ad has a strong hook, transparent angle, and a specific hypothesis behind it.
Creative Iteration & Learning Loops: Build tight feedback loops between performance and production. Run post‑mortems, identify patterns in winning and losing ads, and translate those insights into clear next steps for the team.
#J-18808-Ljbffr
📌 Creative Lead, Growth (Ontario)
🏢 Bree
📍 Ontario