Manager, Email Automation & Analytics - Origins - Global
Origins was founded in 1990 with a simple yet groundbreaking commitment—to respect and care for the well‑being of people and the planet. More than a tagline, it was a way of thinking and acting that continues to guide everything we do as a brand. We combine the highest‑quality ingredients from nature plus non‑toxic alternatives and advanced science to create, high‑performance formulas that our customers can trust. We strive to reduce our impact on the planet through our packaging design, manufacturing operations and even how we design new stores.

What we’re looking for
Reporting into the Senior Manager of CRM, the Manager, Email Automation & Analytics – Origins – Global will be responsible for developing, optimizing and maintaining automated email flows and strategies, technical email builds, along with data reporting & analysis of our CRM campaigns and automations. We are looking for a candidate that has salesforce marketing expertise, and a performance driven mindset.

This is a hybrid role, based 3 days out of our Liberty Village, Toronto office.

Pay range
The anticipated base salary for this position is $96,000 to $100,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.

What you’d be doing in this role

Develop and implement CRM Email Journey programs end to end to drive customer acquisition, retention, and loyalty

Create and analyze audience segmentations for personalization of email sends and reporting purposes

Develop, QA,



and deploy marketing email assets to support all activations such as Campaigns, Always on, Promotions, Loyalty etc. and account for localized translations where applicable

Own and manage Origins’ automated email & journeys, building upon our suite of automations, maintaining automation health and optimizing based on data‑driven insights

Evaluate and identify opportunities to streamline and organize processes

Map and analyze customer journeys to identify recent touchpoints and enhance the overall customer experience

Manage automation performance reports (weekly, monthly, yearly) of activations and track key metrics and KPIs

Analyze customer data and campaign performance to identify trends, insights, and opportunities for improvement and enhancements

Develop and maintain dashboards and reports to monitor CRM performance, providing actionable insights to steer email strategy

Skills and qualifications needed to get the job done

5 years+ of experience in CRM, Online Marketing and/or DTC

Proven experience with enterprise CRM platforms such as Salesforce Marketing Cloud, Salesforce Data Cloud, or similar technologies like Responsys and Klaviyo working experience with popular analytics platforms and reporting tools including Google Analytics (360 or GA4, GA 4 preferred), Looker, Microsoft BI, and others.

HTML, CSS, and basic SQL skills are a must

Understanding of international data compliance laws (CASL, GDPR, etc.)

Operational understanding of data, data modelling and how to use data coming from various sources in marketing communications

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📌 Manager, Email Automation & Analytics - Origins - Global (Ontario)
🏢 Deciem Beauty Group
📍 Ontario