Job Location: North York
This role is Remote, but should be based in the Greater Toronto Area for access to the Customer.
About the Role As the Sr. Key Account Manager, Walmart , you will take the lead in developing and executing strategic business plans for the Walmart, aligning your initiatives with Ferrero’s annual objectives and trade targets. You will be the driving force behind achieving in-store excellence—ensuring that shelving, distribution, merchandising, and pricing consistently meet performance benchmarks.
In this role, you will stay ahead of market trends and competitor movements, using your insights to adapt strategies that keep Ferrero competitive and agile. You will communicate these strategies across the retail organization, ensuring flawless national execution by collaborating with cross-functional teams to deliver optimal results.
Beyond strategy, you will also play a pivotal leadership role by mentoring and developing a Key Account Analyst. You will guide them in managing and co-leading analytical support for the entire team—empowering them to conduct deep-dive sales analyses, generate impactful reports, and deliver actionable insights that fuel business growth. Together, you will ensure data integrity and relevance, supporting smarter decision-making across the organization.
This role is Remote, but should be based in the Greater Toronto Area for access to the Customer.
Main Responsibilities Budget & Strategy Align trade spend with business objectives and topline targets
Propose volume expectations and develop annual business plans
Monitor budget performance and ensure compliance with spending guidelines

Client & Relationship Management Act as key contact for Category Buyers, building strong trade relationships
Collaborate cross-functionally with Sales, Merchandising, and Marketing teams
Share sales plans and marketplace insights with Sales Leadership
Maintain high-level customer engagement to drive mutual growth

Customer Development Build and execute customer OGSTs and Triple Win strategies




Identify growth drivers by category and store format
Recommend actions to improve logistics, credit, and overall client management
Address performance gaps with tailored solutions (e.g. pricing, events, profit mix)
Support Joint Business Planning (JBP) and initiate new customer relationships

Inventory & Activity Planning Forecast costs and manage item-level demand
Monitor promotions, pricing, and sell-through performance
Recommend store-level inventory adjustments to maximize sales and freshness
Maintain weekly inventory reports and optimize field force coverage

Negotiation & Promotion Prepare and present contracts for assigned clients
Develop sales arguments with Trade Marketing and Category Management
Negotiate and implement promotional plans aligned with brand strategy

Customer Strategy Execution Communicate channel strategies and promotional plans to customers
Resolve operational issues and ensure business continuity
Design retail coverage strategies and execute Ferrero’s freshness policy

Sales Analysis & Insights Influence decisions through sales data, market trends, and category insights
Conduct post-program analysis and recommend improvements
Support planogram development and strategic planning initiatives

Team Leadership & Development Recruit, coach, and develop team members, fostering a high-performance culture
Manage a direct report (Analyst), providing mentorship and strategic guidance
Drive professional development and maintain a succession plan

Who we are looking for Bachelor’s degree with 4+ years experience working within the CPG/FMCG industry
CPG market, customer base and market dynamics knowledge




Knowledge of Grocery business and distribution network
Experience selling to Walmart
Analytical abilities and data proficiency with original thought to interpret
Excel, database management, macro’s abilities
Strong knowledge of MS Office software
Knowledge and Experience of Walmart’s Culture and operating guidelines
Walmart retail link systems knowledge and experience via field experience or Home Office
Skill in budget preparation and fiscal management
Skill in planning, organizing, and implementing a range of sales promotion programs and/or events
Experience with category management and trade marketing
Negotiation, presentation and financial skills
How to be successful in the role and at Ferrero Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
Diversity Statement Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
Accommodation Ferrero Canada will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the HR Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.
Seniority level Mid-Senior level
Employment type Full time
Job function Sales and Business Development
Industries Manufacturing

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📌 Senior Key Account Manager - Walmart (Ontario)
🏢 FERRERO
📍 Ontario