Motus is the industry leader in vehicle reimbursement and risk mitigation solutions for employees who drive. Combining 80 years of expertise with innovative technology, Motus enables organizations to optimize spend and increase productivity across their workforce. With purpose‑built solutions for data‑driven insights and strategic decision making, Motus is the preferred vehicle reimbursement partner to top Fortune 500 companies worldwide.

At Motus, we’re dedicated to making WorkLife better for everyone, anywhere. Our team is the heart of our culture, and we live by our WorkLife Pillars each day – WorkHappy, WorkHealthy, WorkSmart, WorkAnywhere, and WorkTogether.

Position Description

As Senior Product Marketing Manager, you’ll drive product positioning, go‑to‑market strategy, and adoption for our flagship Motus Reimburse and Motus Protect solutions. You’ll translate consumer, competitor, and marketplace insights into differentiated messaging, competitive strategies, and value propositions that influence product direction and drive business growth.

You’ll partner closely with Product, Sales, Customer Success, GTM Enablement, and Marketing to shape product direction, inform roadmap decisions, and execute high‑impact go‑to‑market programs that accelerate adoption, retention, and revenue growth. As a modern product marketer, you’ll embrace AI, automation, and groundbreaking technologies as force multipliers, finding new ways to accelerate research, improve decision‑making, and scale the impact of product marketing across the organization.

This role reports to the Vice President of Product Marketing.

Position Duties

- Own go‑to‑market strategy and execution for assigned product offerings, driving adoption, retention, expansion, and revenue growth through product launches, sales enablement, customer advocacy, and coordinated cross‑functional execution.
- Influence product roadmap priorities, go‑to‑market strategy, and investment decisions through customer, competitive, and market insights; partner with leaders to define success metrics, measure performance, and drive measurable business outcomes.
- Conduct market, competitive, and customer research to uncover actionable insights that improve win rates, accelerate adoption, identify growth opportunities, and shape product strategy, positioning, ideal customer profiles,



buyer personas, and go‑to‑market decisions; leverage AI and modern research tools to accelerate insight generation.
- Develop differentiated positioning, messaging, and value propositions that increase market awareness, strengthen competitive differentiation, improve conversion, and drive customer acquisition, retention, and expansion; reinforce Motus’s market position with compelling customer stories, data, and proof points.
- Leverage AI, automation, and emerging technologies to build scalable approaches to market intelligence, competitive strategy, content creation, and go‑to‑market execution that increase team effectiveness and accelerate business outcomes.
- Influence and align stakeholders across Product, Sales, Customer Success, Marketing, and Enablement to accelerate execution, remove barriers to growth, and deliver exceptional customer experiences.
- Communicate market opportunities, business risks, performance insights, and strategic recommendations to senior leadership, enabling informed investment decisions and organizational alignment on growth priorities.

Desired Skills & Experience

- 6+ years of experience in product marketing, marketing, consulting, or business strategy roles, preferably supporting B2B SaaS products and enterprise buyers.
- Experience developing customer, market, and competitive insights that influence product strategy, positioning, roadmap decisions, and go‑to‑market execution.
- Strong understanding of B2B product marketing, including positioning, messaging, product launches, sales enablement, adoption, retention, and growth strategies.
- Customer‑centric mindset with a proven track record of translating customer needs, market dynamics, and product capabilities into compelling narratives, differentiated value propositions, and measurable business results.
- Robust analytical skills with the ability to synthesize quantitative and qualitative data into actionable recommendations, strategic decisions,



and business outcomes.
- Curiosity and adaptability with a demonstrated ability to quickly learn new technologies, embrace emerging AI capabilities, and continuously improve how work gets done.
- Experience leveraging AI, automation, or modern productivity tools to improve research, decision‑making, content development, or go‑to‑market execution.
- Excellent written and verbal communication skills, including experience presenting recommendations, influencing stakeholders, and driving executive‑level decisions.
- Proven ability to build alignment and influence cross‑functional stakeholders across Product, Sales, Customer Success, Marketing, and Enablement teams.
- Self‑starter who thrives in a fast‑paced environment, balances strategic thinking with execution, and effectively handles opposing priorities.

Compensation

Pay range: $140,000 – $160,000.

Benefits include medical, dental, and vision insurance with employer contribution, flexible spending or health savings account, life and AD&D; insurance, short‑ and long‑term disability coverage, paid time off, employee assistance, 401(k) program with company match, and additional voluntary or legally required benefits.

Benefits Highlights

- Medical, Dental, and Vision Insurance (effective day one)
- Paid Time Off
- Flexible Spending Account & Health Savings Accounts
- 401(k) Plan
- Short‑/Long‑term Disability & Basic Life Insurance Plans
- Family Planning and Parenting Support
- Coaching and clinical therapy (Mental & Physical Health)
- $1,000 Home Office Reimbursement
- $2,000 Internal Referral Bonus
- WorkAnywhere Reimbursement of Internet and Cellular Costs
- 16 weeks maternity and adoption leave
- 12 weeks paternity leave

Motus champions true individuality, actively celebrating and accepting each team member. We recruit diverse talent reflecting local communities, foster a culture where innovation thrives, and provide continuous learning and employee resource groups to ensure every voice is heard and celebrated.

Motus, LLC provides equal employment opportunity to all individuals regardless of race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

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📌 Senior Product Marketing Manager (Toronto)
🏢 Motus
📍 Toronto