We are seeking a strategic, results‑driven VP, Sales to lead and align our Sales and Marketing functions under one cohesive revenue strategy. As a member of the executive team, the VP Sales will be responsible for driving consistent revenue growth, expanding market share, and ensuring long‑term customer satisfaction and retention within our existing clients. This player Coach role will provide focused leadership to a select team of professionals.The ideal candidate brings a proven track record of growing revenue, building high‑performance go‑to‑market teams, and optimizing the full customer lifecycle—from lead generation and acquisition to onboarding, adoption, and retention.This is a hybrid role, located in Toronto or Waterloo, Ontario.The salary range is $160,000 to $200,000 annually.ResponsibilitiesOwn all aspects of revenue generation, including direct and broker sales.Develop and execute scalable sales strategies for acquiring recent clients and growing existing clients.Build and manage a high‑performing sales team; establish clear KPIs, quotas, and incentive plans.Oversee pipeline management, sales forecasting,



and performance analysis using Salesforce and BI tools.MarketingCollaborate with marketing teams on strategy, content, events and positioning.Align marketing activities with sales priorities and revenue goals.Oversee demand generation, lead nurturing, and brand positioning efforts.Monitor marketing performance metrics and continually refine campaigns based on data insights.Strategic Leadership & Leadership TeamServe as a key member of the executive team, contributing to overall business strategy and planning.Foster alignment between Sales and Marketing to ensure a spectacular client experience.Identify growth opportunities through market trends, competitive intelligence, and emerging customer needs.Collaborate with the Operations and Tech teams to influence roadmap priorities based on customer feedback and market insights.Qualifications10 to 15 or more years of progressive commercial leadership experience, including direct accountability for Sales,

📌 Vice President, Sales - $160,000 - $200,000 A Year (Toronto)
🏢 Crawford Job Listings - Global
📍 Toronto