Join Instrumentl as the Growth Marketing Leader, driving engagement strategies for nonprofits. Own and optimize the demand generation funnels and campaigns in a mission-driven setting.

This exciting role at Instrumentl calls for a seasoned marketer with over 8 years of experience in B2B SaaS demand generation. You will forge paths to attract and retain grant-funded organizations through cutting-edge campaigns and collaborations with internal teams.

Your strategic mindset and creative approaches will help enhance conversions throughout the user journey.

Key Responsibilities:
Develop and lead a comprehensive demand generation engine
Craft compelling marketing campaigns for engagement
Own and refine the conversion funnel and sales handoff




Partner cross-functionally for cohesive marketing efforts
Utilize analytics for continuous improvement and learning

Requirements:
8+ years in demand generation at a SaaS company
Proven history of controlling pipeline performance
Experience with SEO, Paid Social, Email, and CRO
Robust ability to work with agencies and internal teams
Creative thinker with successful campaign examples

Be part of a mission-oriented growth journey, making a difference in how nonprofits operate.
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📌 Growth Marketing Leadership At Instrumentl Edmonton
🏢 Medium
📍 Edmonton