Role Overview As Product Manager, you will own the business and tenant activation and product line usage end to end. Your mandate is simple: turn more sign ups into active users, and more active users into habitual customers.
You will identify friction, design nudges, prioritize experiments, and work closely with engineering, growth, and ops to move key metrics. You will operate with imperfect data, competing priorities, and high velocity.
Your mission: increase conversion, accelerate activation, and build repeat usage loops that drive measurable business outcomes.
What You’ll Do Activation & Conversion
Define and optimize the user and business onboarding journey across touchpoints
Identify friction in the funnel and design features and nudges that increase signup to activation conversion
Set and own key metrics (e.g., activation rate, time to first order, repeat order rate) and move them with measurable experiments
Lead rapid A/B tests, prototypes, and product experiments to validate hypotheses
Prioritize high-impact opportunities and ship small, iterative releases
Learn fast, adapt, and evolve product solutions based on results
Data-Driven Decision Making
Interpret user behavior data and imperfect signals to inform product direction
Define baseline metrics, build dashboards, and troubleshoot data quality challenges
Use product analytics and ML insights to guide prioritization and optimization
Cross-Functional Leadership
Partner with engineering, design, growth, and customer success to deliver solutions end to end
Translate product strategy into clear user stories, acceptance criteria, and deliverables
Represent the product vision to stakeholders and leadership with clarity and conviction
Communicate clearly on tradeoffs, results, and next steps
Use AI to move faster
Leverage AI to generate hypotheses,



analyze behavior patterns, and prioritize experiments
Build lightweight workflows that reduce manual analysis and increase product velocity
Continuously explore tools that accelerate shipping and insight generation
Work through ambiguity
Make decisions with incomplete or imperfect data
Balance short term wins with longer term product foundations
Navigate competing priorities across teams without losing focus on impact
What You Bring You thrive in fast moving startup environments where ownership is real and expectations are high.
Must Haves: Proven track record of launching and iterating product experiences that improved key business metrics
Experience working in early-stage or scaling startups where shipping fast and prioritizing ruthlessly is the norm
Experience with marketplace or multi-sided platforms
Demonstrated track record of shipping quickly and improving core metrics
Bias toward action and comfort making decisions without perfect information
Strong analytical thinking and ability to work with messy or incomplete datasets
Experience in a scaling startup where processes are still being built
Bonus Points: Experience in marketplace, B2B2C, or multi sided platforms
Experience building habit forming products
Experience with analytics tools (e.g., Mixpanel/Amplitude/PostHog/GA) or SQL is a plus
Deep curiosity about AI and practical use of AI in day to day product work
What Success Looks Like (First 60 to 90 Days) You have a transparent view of the activation and usage funnel with baseline metrics
You have shipped multiple experiments that target signup conversion or first order rate
At least 1 key activation or usage KPI shows measurable improvement
The team sees you as decisive, data informed, and execution focused
There is visible momentum in how quickly product ideas move from concept to production

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📌 Technical Product Manager (Manitoba)
🏢 Cubbi
📍 Manitoba