Become the Lifecycle Marketing Strategist at Relay and drive customer success through innovative self-serve acquisition methods. Help convert leads into impactful customer journeys.
This role emphasizes strategy and execution in lifecycle marketing, focusing on nurturing leads from their first interaction to when they become registered users. You will design engaging multi-channel journeys using your deep understanding of customer segmentation to optimize onboarding and activation processes. Your ability to analyze performance metrics will inform ongoing improvements and drive engagement.
Key Responsibilities:
• Manage self-serve acquisition strategy from lead to registration
• Create multi-channel onboarding experiences for new users




• Conduct data-driven A/B testing for optimal conversion rates
• Collaborate with teams to align marketing objectives
• Maintain thorough documentation of marketing efforts
Requirements:
• 4-6 years in lifecycle marketing or CRM
• Experience in building effective onboarding programs
• Familiarity with HubSpot and similar tools
• Robust analytical skills and comfort with data layers
• Creative mindset in marketing copy and campaign strategy
Elevate Relay’s marketing initiatives with your strategic vision and hands-on execution.
#J-18808-Ljbffr

📌 Relay's Lifecycle Marketing Strategist (Toronto)
🏢 Relay
📍 Toronto