Senior Art Director – CRM / CX focus
Passport Brand Design is seeking an exceptional Senior Art Director with a deep specialization in Customer Relationship Management (CRM) and Customer Experience (CX) design. You are a master of your craft in Figma and thrive on designing seamless, engaging customer journeys that build brand loyalty and drive action. Your work will directly shape how customers interact with our clients' brands across critical touchpoints.

What You'll Do

Lead the conceptualization and art direction of creative CRM and CX initiatives, including email campaigns, paid media, and social content.

Adapt campaign toolkits with assets such as KVs and hero messaging into various CX assets, including CRM and paid media, while staying on brand.

Communicate and articulate CX best practices, producing assets that are fit for purpose.

Ensure brand consistency by understanding core brand principles.

Design and execute visually stunning, user‑centric layouts and assets for various CRM/CX platforms.

Collaborate closely with copywriters, strategists, and data analysts to create cohesive, impactful customer journeys.

Utilize Figma to create high‑fidelity mockups, prototypes, and design systems that streamline workflow and ensure consistency.

Present creative concepts and design rationale to internal teams and clients.

Mentor and guide other creatives,



sharing expertise in CRM/CX design principles and best practices.

Who You Are

A strategic and curious problem‑solver who connects disparate data points to simplify complex customer journeys.

An empathetic collaborator who champions a user‑centred approach.

A creative and resilient thinker, comfortable with ambiguity and confident in championing bold ideas.

What You'll Need

6+ years of experience in an advertising agency or design studio, with a strong portfolio that demonstrates expertise in CRM and CX design.

Expert‑level proficiency in Figma, including design systems and interactive prototypes.

Proven ability to develop compelling visual strategies that enhance the customer journey and achieve business goals.

Strong understanding of visual design principles (typography, colour, composition, layout) for digital, user‑centric experiences.

Excellent communication and presentation skills.

Ability to manage multiple projects in a fast‑paced environment, meeting deadlines while maintaining high creative standards.

Base salary: $65,000 - $115,000 CAD. Compensation varies based on experience and location.

Hybrid work model: teams in the office an average of four days a week.

Passport Brand Design is an equal‑opportunity employer and considers applicants for all positions without discrimination.

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📌 Senior Art Director – Digital Design (Passport) (Ontario)
🏢 Passport Brand Design
📍 Ontario