Overview
As a Media Planner you will play a key role in developing and executing strategic media plans. This role is focused on awareness-driven campaigns, leveraging digital, social, programmatic, TV, and OOH channels to drive brand impact. You will be responsible for analyzing media alternatives, making data-driven recommendations, and collaborating with internal teams and external partners to ensure seamless execution and performance monitoring. The role requires strong attention to detail, analytical thinking, and the ability to present plans and insights directly to clients.

Responsibilities

Develop & Execute Media Plans – Create strategic, awareness-driven media plans across digital, social, programmatic, TV, and OOH channels to maximize brand impact.

Media Analysis & Recommendations – Evaluate media alternatives, leverage data-driven insights, and provide strategic recommendations for optimal channel allocation.

Campaign Execution & Performance Monitoring – Work closely with internal teams and external partners to ensure seamless execution, track campaign performance, and optimize based on insights.

Post-Campaign Reporting & Financial Tracking – Analyze campaign results, generate performance reports, and ensure accurate financial tracking and budget management.

Client & Stakeholder Communication – Present media strategies, insights, and recommendations directly to clients while collaborating effectively with cross-functional teams.

Utilization of Media Tools & Research – Leverage industry tools (e.g., Prisma, Vividata, GWI, Google Insight Finder) to inform strategic planning and decision-making.

Strategic & Proactive Thinking – Stay ahead of industry trends, develop POVs, and continuously refine media strategies to drive results.

Qualifications

1-2 years of experience in media planning.

Experience with media planning tools such as Prisma, Vividata, GWI, Google Insight Finder, Reach Planner (desired).





Strong understanding of media strategy and tactics development, channel allocation and optimization across multiple channels.

Experience in post-campaign reporting and financial tracking.

Ability to develop POVs and strategic media recommendations based on research and insights.

Strategic Thinking – Ability to build and refine media plans that align with client goals.

Analytical Mindset – Experience in campaign monitoring, reporting, and performance optimization.

Collaboration & Communication – Work effectively with cross-functional teams, external vendors & clients.

Proactiveness & Attention to Detail – Ability to handle high-volume workloads and meet deadlines.

Technical Proficiency – Familiarity with media research tools and reporting systems (Prisma, Vividata, GWI, Google Insight Finder, MS Excel, Word, PowerPoint).

Salary
Transparency matters to us. The salary range for this position is $45,000-$50,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

Artificial Intelligence Use
We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Equal Opportunity
Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work setting that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world‑class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.

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📌 Planner, Media Planning (Ontario)
🏢 Publicis Groupe ANZ
📍 Ontario