Lead the way in audience strategy as a Strategic Audience Analyst at Starcom. This role plays a pivotal part in bridging media strategy with execution through data insights.

In this position, the Strategic Audience Analyst will collaborate with various teams to convert client objectives into actionable, scalable audience strategies. Your robust analytical and communication skills will be key in ensuring comprehensive audience segmentation and continuous performance tracking. Work at the intersection of strategy and technology to support innovation and education within the team and clients.

Key Responsibilities:
• Craft and present audience strategies based on data
• Translate business objectives into clear strategies




• Manage audience creation and push to DSPs and social channels
• Utilize research tools to define and segment audiences
• Communicate audience value and performance with clients

Requirements:
• Bachelor’s degree is essential
• 3-5 years in media planning or similar fields
• Experience with audience segmentation tools like Vividata
• Familiar with digital marketing and analytics tools
• Excellent teamwork and communication skills

Make an impact on audience engagement at Starcom, utilizing your analytical prowess to drive strategic decisions.
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📌 Strategic Audience Analyst at Starcom (Ontario)
🏢 Starcom Canada
📍 Ontario